l-b-ae-2035M
AED · Asking bid
Premium 2-Branch Beauty & Wellness Business in Dubai
Dubai, United Arab Emirates
- Revenue
- AED 308K/mo
- Profit
- AED 103K/mo
- Multiple
- 4.0x

Illustrative image. This photo may be AI-generated and may not show the actual business or its assets.
Asking price
AED 365,000AED
Established Dubai-based luxury perfume and cosmetics retailer with a 387 sq.ft. shop and 129 sq.ft. kiosk in prime locations. Generating AED 630,000 annual revenue with AED 152,000 net profit. Includes AED 84,000 in inventory and assets. Trade license valid through November 2025, tenancy contracts secured until 2026.
The business offers a comprehensive range of luxury fragrance and personal care products across multiple categories: • Oriental and Western EDP (eau de parfum) lines for men and women — unisex and gender-specific fragrances at mid-luxury price points (AED 120–150 range) • Essential oil fragrances and concentrated perfume oils (oud, musk, amber blends) • Reed diffusers for home fragrance • Skincare items including cleansers, moisturizers, and treatment products • Musk collections in various formulations • Occasion gift sets for festive seasons and special events Sales channels: • Physical retail shop (387 sq.ft.) in a high-footfall Deira location • Retail kiosk (129 sq.ft.) at a major Dubai outlet mall • Own e-commerce website • Online marketplace presence on two major UAE platforms Pricing model: Direct retail sales with consistent mid-luxury pricing across all channels. The multi-channel approach maximizes reach while maintaining brand positioning.
The business serves a diverse customer base across Dubai: • UAE residents seeking quality fragrances and personal care products at accessible luxury price points • Tourists visiting Dubai's major outlet destinations, particularly the kiosk location • Gift buyers during festive seasons (Eid, Ramadan, National Day, year-end holidays) Market positioning: Mid-luxury segment — quality fragrances and cosmetics at accessible price points (AED 120–150), bridging the gap between mass-market and ultra-premium brands. The unisex fragrance positioning broadens the addressable market. Seasonal patterns: Revenue peaks during festive periods and holiday seasons, with gift sets performing particularly well during these windows. The UAE fragrance and cosmetics market continues to grow, driven by an expanding resident population, strong tourism numbers, and increasing consumer preference for premium personal care products.
The business has been operating since November 2022 and is fully established: Staffing: • 4 experienced staff members • Monthly payroll: AED 11,000 (1 staff member at AED 2,000/month + 3 staff members at AED 3,000/month each) • Two equal partners/owners manage the business; one owner is exiting to focus on another venture Premises: • Retail shop: 387 sq.ft. in a high-footfall Deira location — annual rent AED 48,000 • Retail kiosk: 129 sq.ft. at a major Dubai outlet mall — annual rent AED 190,000 • Both tenancy contracts secured until 2026 Legal & compliance: • Commercial trade license active and valid through November 2025 • Fully licensed and registered, operating since November 2022 Inventory: • Total inventory and assets valued at AED 84,000 — included in the sale, ensuring a seamless handover Reason for sale: The current owner is focusing on another business.
1. Additional retail locations: Replicate the successful kiosk model at other high-footfall malls across Dubai and the wider UAE 2. E-commerce scaling: Expand online sales through the own website and marketplace channels — invest in digital marketing and SEO to capture more organic demand 3. Wholesale & B2B: Leverage the existing product range to supply hotels, spas, and corporate gifting programs 4. Product line expansion: Add complementary categories (home fragrance, bath & body, men's grooming) to increase average order value 5. GCC expansion: Extend the brand into neighboring Gulf markets (Saudi Arabia, Qatar, Oman) using the established product playbook 6. Loyalty program: Launch a customer rewards program to drive repeat purchases and increase lifetime value 7. Private label / white label: Develop exclusive fragrance lines for corporate clients or as a differentiator from marketplace competitors
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Asking price
AED 365,000AED
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