Financial performance
Revenue, profit, EBITDA or SDE, margins and the financial years you can evidence.
Valuation guidance
Understand what a business may be worth
Get AI-supported guidance to prepare an asking price or test one. It is a starting point for discussion. A qualified valuer can provide a formal valuation separately.
- AI-supported guidance
- Not a formal valuation
- For buyers
- Question the asking price
- Compare opportunities
- Look beyond revenue
- For sellers
- Prepare an asking price
- Know your value drivers
- Set expectations early
Valuation guidance is an AI-supported estimate for preparation and discussion. It is not a formal valuation or appraisal, legal opinion, tax or financial advice, or a guarantee of sale price.
Purpose
Why a view of value matters before a deal
Price is where many deals are won or stalled. Sellers need a grounded view before going to market. Buyers need to know whether an asking price deserves a closer look. Brokers and advisers need a structured basis for the conversation.
Valuation guidance on SellAnyBiz turns business information into a clear starting point: earnings, add-backs, assets and value drivers. It is an estimate to support preparation and discussion. A formal valuation, if you need one, is carried out separately by a qualified valuer.
The final price depends on buyer demand, due diligence findings, deal structure and negotiation, not on any estimate.
What this covers
What the review looks at
The inputs that usually shape a first view of value.
Adjusted earnings
Owner costs and one-off items added back, so earnings show how a buyer would see the business.
Value drivers
Customer base, recurring revenue, location, brand, systems and growth potential.
Risk factors
Dependence on the owner, customer concentration, weak records and operational gaps.
Assets and liabilities
What is included in the sale and which obligations come with it.
Market context
How the business sits against similar opportunities in its category.
Asking price check
A sense check of the seller's asking price against the figures behind it.
Material to keep
Valuation drafts you can keep with your listing or deal and share with your advisers.
Who it helps
Who uses a first view of value
A starting point for price conversations, not a final answer.
Sellers
Prepare an asking price you can explain, and know which strengths to put forward.
Buyers
Decide whether an opportunity deserves time and cost before deeper due diligence.
Brokers and advisers
Start pricing, listing and negotiation conversations from structured material.
What changes
- A grounded starting point
- A clearer asking-price discussion
- Value drivers named
- Risks spotted earlier
- Better questions for advisers
Preparation checklist
What helps a valuation view
The more complete the information, the more useful the result.
- Revenue and profit for recent financial years
- Add-backs and owner-related costs
- Your asking price, if you have one
- Business type, location and years trading
- Main customers and how much each contributes
- Key contracts, licences and lease terms
- Assets included and known liabilities
- A short note on what drives the business and where it could grow
Records in order make the review stronger. Read about bookkeeping preparation or ask the team how to start.
Step by step
From information to a first view of value
A short path from your figures to a clearer price conversation.
Share the basics
Describe the business, its location and why you want a view of value.
Gather the figures
Collect financial years, add-backs and the documents behind them.
Review drivers and risks
Look at what supports value and what a buyer may question.
Compare with the market
Place the business against similar opportunities for context.
Decide the next step
Use the result to set an asking price, question an offer, or brief a qualified valuer if you need a formal opinion.
Questions
Frequently Asked Questions
What is business valuation?
It is an estimate of what a business may be worth, based on financial performance, assets, risk, growth potential and market demand. Different methods can give different results.
Is the SellAnyBiz valuation a formal appraisal?
No. It is AI-supported guidance to help you prepare and discuss. If a lender, a tax authority or a transaction needs a formal valuation, a qualified valuer provides it separately.
Who can use valuation guidance?
Sellers, buyers, brokers and advisers can all use it before listing, offering or negotiating.
Do I need a valuation before selling a business?
It is not required. It helps a seller set an asking price they can explain, and helps a buyer test one.
Get started
Want a clearer view of value before you list or offer?
Talk to the team about your business and how valuation guidance fits your next step.