Asking price
AED 350K
Full-service beauty salon offering hair, nails, facials, and skincare treatments in a high-footfall Dubai residential community. Equipped with a professional booking system, active digital marketing channels, and a team of four. Strong foundation for growth under a hands-on owner.
**In-Salon Services** - Hair: cutting, styling, coloring, and treatments - Nails: manicures, pedicures, gel and acrylic applications - Facials: customized skincare treatments - Skincare: advanced facial treatments and waxing - Additional beauty services as needed **Booking & Operations** - Professional online booking system (Booker) for appointment management - Active marketing through social media channels and Groupon promotional campaigns **Retail Products** - Curated selection of premium beauty brands sold in-salon - Product upsell during service appointments **Pricing Model**: Per-service pricing for salon treatments; promotional offers through deal platforms; retail product sales at markup.
**Customer Base**: Walk-in clients and appointment bookings from residents of the surrounding residential tower and nearby office workers. Steady footfall from the high-density community. **Marketing Channels**: Active social media presence and Groupon promotional campaigns driving new client acquisition. **Retention**: Established client base with repeat visits; strong potential to grow loyalty through membership programs and targeted promotions. **Market Trend**: Dubai's beauty and personal care market continues to grow rapidly, driven by a large expatriate population, high disposable incomes, and increasing demand for convenience-based beauty services. **Concentration Risk**: Revenue concentrated in a single location; opportunity exists to expand service coverage, marketing reach, and add complementary service lines.
**Team**: 4 employees, each on their own visa, covering hair, nails, facials, and skincare services. **Owner Role**: The current owner manages the business and covers DMCC permit costs. The owner is relocating abroad, creating the opportunity for sale. **Location**: Ground/reception level of a residential tower in a prime Dubai community, with 2 dedicated parking spaces and direct entrance from the parking level. High visibility and convenient access for clients. Note: no lift access in the building. **Rent**: 140,000 AED annually, paid in five cheques (increased from 133,000 AED in the prior year). **Operating Hours**: Standard salon operating hours with flexible scheduling. **Key Systems**: Professional booking system (Booker) for appointment management; social media and Groupon for marketing. **Founded**: Launched November 2023; fully operational from early 2024. Current owner acquired the business in December 2024.
**Quick Wins** - Introduce a loyalty/membership program to increase repeat visits and average ticket size - Expand social media marketing with before/after content and influencer collaborations - Optimize promotional strategy to convert deal-platform customers into full-price repeat clients - Add high-margin services (e.g., advanced skincare, bridal packages, seasonal promotions) **Bigger Plays** - Partner with nearby residential towers and offices for corporate beauty packages - Extend service hours or add home-visit services for premium clients - Open additional locations in other high-density Dubai communities - Develop a retail product line for in-salon and online sales **Note**: Recent months have shown softer performance, presenting an opportunity for a hands-on owner to optimize operations, marketing, and pricing to improve profitability. The business has a stable operational structure and a clear foundation for growth.
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