Asking price
AED 2,400,000AED
Investment opportunity in an authentic Filipino street food restaurant brand with one operational Abu Dhabi branch and a 5-location UAE expansion plan. Seeking a 30% equity partner for AED 2.4M capital injection. Successfully generating buzz within 6 months of launch, with next branch locations already secured in high-traffic areas.
Authentic Filipino street food restaurant specialising in charcoal-grilled chicken (inasal), seafood, and traditional Filipino dishes. Fast-casual concept led by a head chef originating from the birthplace of inasal cuisine, ensuring culinary authenticity and cultural depth. Revenue streams: 1. Dine-in service — 80-seat restaurant (50 indoor, 30 outdoor) serving authentic Filipino grilled cuisine in a casual setting. 2. Takeout & delivery — Online ordering via third-party delivery platforms and direct phone orders for pickup and delivery. The menu centres on inasal (Filipino-style charcoal-grilled meats), fresh seafood, and complementary Filipino sides and beverages. Pricing is positioned as affordable street food, targeting the Filipino expatriate community and local diners seeking authentic Southeast Asian barbecue.
Target market: Primarily the Filipino expatriate community in the UAE (~600,000+ residents), with secondary appeal to local residents seeking affordable grilled cuisine. Investment structure: Offering a 30% equity stake for AED 2.4M capital injection. Overall business valuation of AED 8M based on a 5-branch expansion plan. Breakeven (return of capital) projected in 5 years. Monthly profit distribution of 10% until return of capital; thereafter, profit share based on ownership percentage (30%), with projected returns of 25–30% annually. Reason for asking price: The business is successfully operating and generating buzz within 6 months of launch. Locations for the next two branches have already been secured in high-traffic areas, validating the expansion model and justifying the valuation. This is NOT a business sale — the founding owner is seeking an investment partner to fund the expansion of a proven concept. The owner will remain actively involved and retain 70% equity. Market context: The UAE's Filipino community represents one of the largest expatriate groups, with strong demand for authentic home-country cuisine. Abu Dhabi and Dubai's restaurant sectors continue to grow with increasing appetite for diverse, authentic ethnic dining options.
Founded in July 2024; first branch operational since February 2025 in Abu Dhabi. Headcount: 18 total employees — 10 restaurant staff (including chefs and servers), 4 back office/admin, and 4 support/marketing/logistics. Venue: 700 sq ft with 80-seat capacity (50 indoor, 30 outdoor). Annual rent: AED 150,000. Leadership: Head chef originates from the birthplace of inasal cuisine, ensuring authenticity and cultural depth. Expansion status: 1 branch fully operational in Abu Dhabi. 2 additional branches launching soon in Dubai and Abu Dhabi (locations already secured). 2 more branches planned for future expansion, targeting a total of 5 locations. Operating model: Fast-casual dining with dine-in and delivery. Licensed LLC operating under Abu Dhabi DED.
1. Multi-location expansion — 2 new branches launching soon in Dubai and Abu Dhabi (locations secured), with 2 additional branches planned, targeting 5 total locations. 2. Brand scaling — The authentic inasal concept is well-suited for franchise or multi-unit expansion across the UAE and wider GCC. 3. Catering & events — Add catering services for Filipino community events, corporate gatherings, and celebrations — a high-margin revenue stream with minimal additional overhead. 4. Delivery platform optimisation — Expand presence across all major delivery apps and build a direct-order channel to reduce platform commission fees. 5. Cloud kitchen — Launch a delivery-only brand under the same kitchen to capture additional delivery demand without increasing real-estate costs. 6. Brand building — Invest in social media marketing to grow awareness beyond the Filipino community and attract a broader customer base across the UAE.
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Asking price
AED 2,400,000AED
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