Asking price
AED 2,175,000AED
Confidential opportunity to acquire a professionally run swimming training academy established in 2021, operating across three Dubai locations. Offers structured programs for children and adults with certified coaches and lifeguards, strong profitability with margins up to 50%, and audited financial statements available for serious buyers.
Three core program lines generating revenue through term-based and per-session fees: 1. **Learn to Swim** (beginner to advanced levels) — structured swimming lessons for children aged 3+, focusing on skill development, water safety, and progressive coaching standards. Per-class pricing from 63 AED, 30–60 min sessions, sibling discounts available. 2. **Swim Squads** (entry to competitive levels) — structured training programs for advanced swimmers, with sessions scheduled multiple times per week. Per-session pricing from 60–100 AED depending on frequency, 90–120 min sessions. 3. **Adult Swimming** — group training from 500 AED/month and private lessons from 150 AED/class, 60 min sessions, available daily. Programs run across three training locations in Dubai, 7 days a week. Fees are paid pro-rata based on remaining sessions in each term. All fees are non-refundable. Digital partner platform supports lesson planning and progress tracking.
**Customer base:** Primarily families with children in Dubai's expatriate and local communities, plus adults seeking fitness swimming or technique improvement. The academy has built a strong reputation for delivering structured swimming programs with a focus on skill development, safety, and professional coaching standards. **Retention:** Strong repeat enrollment across terms, with steady client inflow from three strategically located training centers covering different residential catchments. **Market:** Dubai's extracurricular activities sector continues to grow, driven by a large expatriate population, rising awareness of water safety, and government emphasis on sports participation. Swimming education is in high demand year-round given the UAE climate. **Concentration risk:** Low — students are spread across age groups, program levels, and three geographic locations. No single customer accounts for a material share of revenue. **Marketing:** Active website and social media presence contributing to ongoing lead generation and strong market visibility.
**Founded:** 5 January 2021. Registered as an LLC – Single Owner. **Team (8 total):** - 4 full-time swimming coaches (certified) - 2 certified lifeguards - 6 staff under company visa - 1 administrator and 1 marketing resource (not under company visa) **Locations:** Three training centers strategically spread across Dubai to cover different residential catchments, ensuring steady client inflow and repeat enrollments. Administrative operations are handled through a dedicated office located within a business center. **Operations:** Term-based enrollment with structured timetables per venue and level. Sessions scheduled 7 days a week. Standardized curriculum across all levels with documented progression criteria. Website manages bookings, schedules, and inquiries. **Financial operations:** Monthly operational expenses approximately AED 90,000. Profit margins up to 50%, indicating strong operational efficiency. Audited financial statements available for serious buyers. **Reason for sale:** Personal reasons — making this an ideal opportunity for an investor or strategic buyer to acquire a ready-to-operate, profitable, and scalable training academy.
**Quick wins:** - Add holiday intensive courses and swim camps during school breaks (high demand in UAE summer) - Introduce aqua fitness and parent-and-toddler classes to capture new demographics - Expand private lesson capacity — premium pricing with strong margins **Bigger plays:** - Secure additional pool locations across Dubai and neighbouring emirates (Sharjah, Abu Dhabi) - Develop school partnerships for curriculum-integrated swimming during PE hours - Launch branded swimming competitions and galas to build community and attract new enrollments - Create digital training content (video tutorials, progress tracking app) for hybrid online/offline coaching - Partner with residential communities and hotels for exclusive pool access - Add lifeguard certification and swim teacher training courses as a B2B revenue stream
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Asking price
AED 2,175,000AED
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