l-b-ae-170200K
AED · Asking bid
Turnkey EMS Fitness Studio — 2 Dubai Locations
Dubai, United Arab Emirates
- Revenue
- AED 20K/mo
- Profit
- AED 4K/mo
- Multiple
- 4.0x

Asking price
AED 1,300,000AED
Premium boutique personal training studio in JLT, Dubai — 5,000 sqft luxury space with a unique rooftop training terrace, turnkey operation, and historically AED 1.3M+ annual profit potential at capacity. Exceptionally low rent, high-end fit-out, and DHA-approved expansion services available.
**Private Personal Training** — 1-on-1 sessions with elite coaches, sold as multi-session packages. 12-week transformation programmes are the flagship offering, driving high per-client value and strong commitment. **Small Group Training** — Intimate sessions for 2–4 clients, combining personalised attention with a social training environment. **Package-Based Pricing Model** — Rather than traditional gym memberships, clients purchase training packages, driving higher per-client revenue and stronger retention. **Expansion Services (DHA-Approved)** — Physiotherapy, osteopathy, sports massage, yoga, and pilates are pre-approved by the Dubai Health Authority, offering immediate new revenue streams for an owner-operator without additional licensing delays. The studio currently operates with ~20 active clients; at capacity (~45 private clients), the facility can generate multi-million dirham annual revenues.
**Client Base:** Approximately 20 active clients currently, with capacity for ~45 private clients. The studio historically served affluent clientele in Dubai's premium residential and commercial districts. **Market Position:** Recognised as one of the UAE's most luxurious personal training facilities, ranked alongside top-tier fitness brands. Among the first boutique personal training concepts in the region. **Revenue Per Client:** Package-based model drives high average client value. At capacity, ~45 clients generate multi-million dirham annual revenues. **Current Performance:** Operational but underperforming its historical peak due to a now-ended two-year management agreement. Historically generated profits exceeding AED 1.3M annually. **Market Trend:** Dubai's luxury fitness and wellness market continues to grow, with increasing demand for premium personal training and holistic health services among affluent residents and expatriates.
**Headcount:** Currently 1 retained coach. At full capacity, the studio would require 2–3 coaches. **Owner Involvement:** The current owner is divesting due to commitments in other ventures. A new owner-operator would actively manage the studio to restore full earning potential. **Facility:** 2,000 sqft of premium internal space plus 3,000 sqft outdoor rooftop training terrace. High-floor location with rooftop approval no longer granted to new fitness facilities — a unique competitive moat. **Fit-Out:** Luxury finishes including Venetian plaster, originally costing AED 1.5M+. Turnkey condition saves a buyer 8–12 months of setup time and AED 1–1.5M in build-out costs for a comparable new facility. **Lease:** Renewed every 3 years. Current rent AED 116,000/year — 4–5x below market rate for comparable JLT units (AED 450,000–500,000/year). **Equipment:** All equipment and inventory included in the asking price.
**1. Restore to Historical Profitability:** With an active owner-operator, the studio can return to its historical AED 1.3M+ annual profit by rebuilding the client base from 20 to ~45 clients. **2. Add DHA-Approved Services:** Physiotherapy, osteopathy, and sports massage are pre-approved — creating immediate new revenue streams without additional licensing delays. **3. Expand Service Offerings:** Introduce yoga, pilates, and group wellness programmes to diversify revenue and increase studio utilisation during off-peak hours. **4. Digital/Online Programmes:** Leverage the luxury positioning to offer online coaching and transformation programmes to a wider audience beyond Dubai. **5. Multi-Location Expansion:** The concept is proven and replicable — an operator with existing presence in Dubai, Abu Dhabi, Saudi Arabia, Qatar, or the UK could expand the model to new locations. **6. Corporate Partnerships:** Target premium residential towers, hotels, and corporate wellness programmes in the JLT and broader Dubai market.
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Asking price
AED 1,300,000AED
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