l-b-ae-652.2M
AED · Asking bid
Profitable Dubai Swimming Academy — 3 Locations
Dubai, United Arab Emirates
- Revenue
- AED 100K/mo
- Profit
- AED 26K/mo
- Multiple
- 7.0x
l-b-ae-15
Swimming Training Academy in Dubai
RecreationBusiness
Dubai, United Arab EmiratesEst. 20218 people
Asking price
AED 2,454,304AED
- Revenue
- AED 109K/mo
- Profit
- AED 24K/mo
- Multiple
- 8.6x
Overview
A well-established swimming coaching business offering learn-to-swim programs, competitive squad training, and adult coaching across three premium pool locations in Dubai. Audited revenue of AED 1.63M (2024) with strong 44% year-on-year growth and 80% student progression into advanced squads. Asset-light model with hired venues and low fixed costs. Asking AED 2.5M reflecting 2025 reinvestment and unrecorded cash revenue.
Products & services
**Learn-to-Swim Program (6 Levels)** A structured progression from Water Confidence (Level 1) through Pre-Squad (Level 6), designed for children of all abilities. Each level builds aquatic skills progressively — from basic bubbles and floating to stroke correction and endurance. The program boasts a 92% completion rate, with 80% of graduates continuing into squad training. **Swim Squads (4 Levels)** Competitive pathway from Entry Squad through Development, Competitive Junior, and Competitive Senior. Squad sessions focus on technique refinement, speed and endurance training, race preparation, and sports psychology. Sessions run 60–120 minutes with frequency-based pricing (1x–5x per week). **Adult Swimming Program** Group and private coaching for adults, covering fitness swimming and skill improvement. Group sessions available in 1-month (AED 500) and 2-month (AED 800) packages. Private lessons at AED 150 per 60-minute session. **Private Lessons** One-on-one coaching available at select venues for children and adults, tailored to individual goals and pace. **Sibling Discount:** 10% off for families enrolling multiple children.
Customers & market
**Target Market:** Families with children aged 3–16 in Dubai seeking structured swimming instruction, plus adults looking for fitness swimming or learn-to-swim coaching. **Retention & Progression:** 92% of learn-to-swim students complete the full program; 80% of those graduates transition into the squad pathway, indicating strong retention and lifetime value. **Volume:** Over 100 students coached annually across all program levels. **Revenue Growth:** Audited revenue grew from AED 1,134,112 (2023) to AED 1,633,621 (2024), a 44% year-on-year increase. The 2025 draft shows AED 1,313,388 with two months remaining in the fiscal year. **Market Positioning:** The business operates across three premium pool venues in Dubai, offering flexible scheduling (weekday evenings and weekends) that caters to busy families. The multi-level structure (10 distinct program levels from beginner to competitive senior) creates a natural upsell ladder and long-term customer relationships. **Competitive Landscape:** Dubai's swimming instruction market is growing with the city's expatriate population and emphasis on water safety. The business differentiates through certified coaches (ASCA Level 1–3, international lifeguard certifications), small class ratios, and a proven progression framework.
Operations & team
**Team:** 8 employees including the founding head coach and internationally certified assistant coaches. Key qualifications include ASCA Level 1–3 coaching certifications, International Lifeguard Training, and safety/first-aid credentials. **Venues (3 pool locations):** - Hamdan Sports Complex — Emirates Rd, Dubai (Olympic-standard facility) - Nord Anglia International School — Al Barsha 3, Dubai - Hartland International School — Sobha Hartland, Dubai All venues are operated under rental/hire agreements rather than owned real estate, keeping fixed costs low. **Scheduling:** Programs run across weekday evenings and weekends. Learn-to-swim sessions are 30–45 minutes; squad sessions are 60–120 minutes. Term-based scheduling aligns with the UAE school calendar. **Owner Involvement:** The founding head coach is actively involved in day-to-day operations and coaching. Transition support can be provided to the buyer. **Registrations:** Dubai DET-registered LLC (registration no. 926249), incorporated January 2021. **Financial Highlights (Audited):** - 2024: Revenue AED 1,633,621 | Net Profit AED 481,236 | EBITDA AED 481,236 - 2023: Revenue AED 1,134,112 | Net Profit AED 242,427 | EBITDA AED 242,427 - 2025 (draft): Revenue AED 1,313,388 | Net Profit AED 286,302
Growth opportunities
**Quick Wins:** - Expand adult swimming programs (currently under-marketed) — evening and weekend time slots are available at existing venues. - Introduce holiday intensive courses during school breaks (spring, summer, winter) to fill seasonal gaps. - Launch a learn-to-swim program for toddlers (under-3s) to capture demand earlier in the age funnel. **Medium-Term Plays:** - Add a fourth or fifth venue to increase geographic coverage across Dubai (e.g., Jumeirah, Dubai Marina, Arabian Ranches). - Partner with schools for curriculum-based swimming as a PE enrichment program during school hours. - Develop a swim-shop or equipment retail sideline (goggles, caps, swimsuits) leveraging existing foot traffic. **Longer-Term:** - Franchise the brand and program structure to other UAE emirates (Abu Dhabi, Sharjah) or GCC markets. - Build an online coaching / video-analysis subscription for remote swimmers and expatriate families who relocate. - Pursue UAE Swimming Federation affiliation and host regional competitions to raise profile and attract competitive swimmers.
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Asking price
AED 2,454,304AED
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