Profitable Dubai social wellness club with recurring membership revenue for sale for Sale

Products & services

A hybrid wellness destination combining three pillars — fitness, recovery, and social — into a single membership-driven club. Revenue mix: Memberships ~50%, Recovery services ~25%, Lifestyle & F&B ~15%, Merchandise ~10%. Average membership value of approximately AED 1,200, with ~30% ancillary spend on top of membership dues. 70-80% of members are on recurring plans, providing predictable monthly revenue. Core offerings include high-intensity low-impact group fitness classes, contrast therapy (sauna and cold plunge), stretch and compression therapy, breathwork, sound healing, and curated social events such as supper clubs and music nights. Classes run at 85% occupancy with recurring waitlists, indicating strong demand and pricing power. The business operates a tiered membership model alongside single-session bookings and a VIP premium suite. Stabilised EBITDA margin of 30% at maturity, with a 12-15 month breakeven timeline for new locations. Additional revenue streams include brand collaborations, pop-up events, and a retail merchandise line.

Customers & market

The club targets premium wellness lifestyle consumers in Dubai — professionals and entrepreneurs aged 25-45 who value community-driven wellness over traditional gym formats. The concept occupies a white-space between traditional gyms (performance-only) and spas (relaxation-only), differentiating on social connection and curated experiences. Key metrics: 70-80% of members on recurring plans, 85% class occupancy with waitlists, and strong retention driven by the community/social format. The business has been recognised by leading regional and international wellness publications and has built a social media following of 30k+ across its main channels with significant digital engagement. The Dubai wellness market is growing rapidly, driven by a health-conscious expatriate population, government wellness initiatives, and increasing demand for premium lifestyle experiences. The social wellness concept is well-positioned for expansion across the GCC, where similar demographics and spending patterns exist. Early brand collaborations with premium lifestyle and beauty brands demonstrate strong partnership potential.

Profitable Dubai social wellness club with recurring membership revenue for sale

Overview

Products & services

Customers & market

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