Asking price
£6,427,500,000GBP
Established UK subsidiary of a leading AI-powered go-to-market platform, providing B2B sales intelligence, intent data, and pipeline-generation tools to enterprises worldwide. Strong recurring revenue model with a global customer base.
AI-powered B2B go-to-market platform offering three core product suites:\n\n1. **SalesOS** — Contact and company intelligence with verified emails, direct dials, and org-chart mapping. Real-time buyer intent signals help reps prioritise the right accounts at the right time.\n\n2. **MarketingOS** — Audience segmentation, predictive modelling, and multichannel campaign orchestration driven by first-party and third-party intent data.\n\n3. **OperationsOS** — Data hygiene, CRM enrichment, and workflow automation that keeps go-to-market tech stacks clean and actionable.\n\nRevenue is primarily subscription-based (annual and multi-year contracts), supplemented by usage-based overages and premium data-add-on fees.
Serves over 35,000 customers globally, spanning mid-market to enterprise segments. Key verticals include technology, professional services, financial services, healthcare, and manufacturing. The platform's TAM is the $70B+ B2B sales intelligence and intent data market, growing at approximately 12% CAGR. Customer retention is strong, with net revenue retention consistently above 110%, indicating healthy expansion within the existing base. No single customer accounts for more than 1% of total revenue, keeping concentration risk low.
The UK subsidiary operates as the EMEA hub, running sales, customer success, and local compliance functions from its London offices. The parent group employs approximately 3,500 staff globally. Day-to-day operations are managed by regional leadership, with core product development, infrastructure, and data-science capabilities centralised at HQ. ISO 27001 and SOC 2 Type II certifications are maintained. The business runs on standard SaaS operational patterns — cloud-hosted infrastructure, agile release cycles, and a data-engineering pipeline that ingests and verifies millions of business records weekly.
1. **EMEA Expansion** — The UK entity is well-positioned to deepen penetration in Western Europe and expand into the Middle East and Africa, leveraging existing EMEA go-to-market infrastructure.\n\n2. **AI & Intent Signal Upsell** — Growing demand for AI-driven buyer intent and predictive scoring creates a natural upsell path from core contact data into premium intelligence tiers.\n\n3. **Operations & Data Hygiene Add-ons** — CRM enrichment and workflow automation represent a fast-growing attach rate; cross-selling these modules to the existing base can drive significant expansion revenue.\n\n4. **Vertical-Specific Solutions** — Purpose-built packages for regulated verticals (healthcare, financial services) can unlock new segments willing to pay a premium for compliance-ready data.\n\n5. **Strategic Partnerships** — Deepening integrations with major CRM and marketing automation platforms (Salesforce, HubSpot, Outreach) widens the distribution funnel at low marginal cost.
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Asking price
£6,427,500,000GBP
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