Asking price
AED 450K
Highly rated ladies' beauty salon on the JBR beachfront promenade in Dubai — nails, hair, lashes, brows and massage under one roof, backed by a ~4.9★ Google rating from 400+ reviews, 12K Instagram followers and app-based booking.
Full-service ladies' salon with five core revenue lines: (1) NAILS — manicures, pedicures, gel and gelish systems, and custom nail art matched to client reference photos (a signature strength repeatedly praised in reviews); (2) HAIR — cutting, blow-dry, colouring, toning, treatments/masks and extensions; (3) LASHES — classic and volume extensions, lash lifts (popular with sensitive-eye clients); (4) BROWS — shaping, threading and tinting; (5) WELLNESS — massage and facials, plus bridal makeup. Pricing follows a published menu with premium add-ons (nail art, extensions, packages). Bookings flow through an online booking marketplace (instant confirmation, pay-by-app), phone and WhatsApp.
Client base is anchored in the JBR, Dubai Marina and beachfront community: affluent residents, hotel guests and international tourists within walking distance. Google reviews (~400, avg 4.9) repeatedly name individual stylists and nail technicians and describe clients returning exclusively for specific staff — strong technician-led loyalty. Many reviewers are expats new to the city who found the salon via online search and app marketplaces. Payment methods include credit/debit cards and NFC mobile payments; services are on-site only with appointments recommended, especially for nail art. No single-customer concentration risk (walk-in + appointment retail clientele).
Open 7 days a week (directories list 10:00–22:00 daily; the booking platform shows 10:00–20:00 — buyer to confirm current hours). Multilingual, all-female technician team organised by speciality: nail artists, hair colourists/stylists, lash and brow technicians, and massage therapists; several technicians have a personal client following. Fully licensed UAE salon operating from a fitted-out plaza-level retail unit. Booking stack is digital-first: real-time app marketplace with instant confirmation and pay-by-app, plus phone and WhatsApp. Card, debit and NFC mobile payments accepted. Process documentation and staffing schedules to be shared in the dataroom.
1) Extend opening hours to match the 10:00–22:00 demand window already seen on weekends. 2) Launch membership/subscription packages and prepaid bundles to convert one-off tourists into recurring revenue. 3) Grow the 12K-follower social channel into a booking channel with reels-led nail art and lash content. 4) Add high-margin retail (aftercare products, haircare) at reception. 5) Introduce bridal/premium event packages — bridal makeup is already offered and Dubai is a major wedding market. 6) Cross-sell massage and facial add-ons to the existing nail/lash client base. 7) Replicate the format in a second Dubai Marina / Jumeirah location once systems are documented.
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