HMC-Certified Halal Butcher in West Yorkshire

The business serves the local Muslim and South Asian community in Huddersfield and the wider West Yorkshire area — a region with a significant and growing Muslim population that actively seeks certified halal products. Key customer characteristics:

• **Walk-in retail trade** from the surrounding residential area (Birkby and central Huddersfield).
• **Delivery customers** via Deliveroo, expanding the geographic reach to customers who prefer online ordering.
• **Repeat customers** form the core of revenue, with regular weekly shoppers driving consistent footfall.
• The UK halal food market continues to grow at 7%+ CAGR, underpinned by demographics and rising mainstream demand for ethically sourced, certified meat.

• **Premises:** Ground-floor retail shop at 100 St. Johns Road, Huddersfield HD1 5EY — a well-positioned suburban parade location with passing trade and parking nearby.
• **Team:** A small team of 2–3 staff including the founding owner, who oversees day-to-day operations, procurement, and counter service.
• **Certifications:** HMC (Halal Monitoring Committee) certified outlet; "Very Good" food hygiene rating from the local authority (all three inspection areas scored at the highest level).
• **Supply chain:** Sourcing from certified halal abattoirs and wholesale suppliers; relationships in place since incorporation in 2022.
• **Delivery:** Fulfilment handled through Deliveroo's platform, requiring no in-house delivery fleet.

Several actionable growth levers are available to a new owner:

1. **Extend delivery platforms** — Adding Just Eat and Uber Eats alongside Deliveroo could significantly expand the delivery catchment with minimal incremental cost.

2. **Catering and wholesale supply** — Local mosques, schools, and restaurants in the Huddersfield area need reliable halal meat supply; a B2B catering arm could add a high-margin revenue stream.

3. **Online storefront** — Launching a branded website with click-and-collect or local delivery could capture customers beyond the Deliveroo audience and reduce platform commission costs.

4. **Product range expansion** — Adding marinades, spice blends, ready-to-cook meal kits, and frozen lines would increase average basket size and attract convenience shoppers.

5. **Extended opening hours** — Opening earlier or closing later, particularly around Ramadan and Eid, can capture significant seasonal spikes in demand.