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On request
Italian manufacturer of premium bathroom furniture with over 40 years of experience, producing Made in Italy collections sold domestically and internationally through a vertically integrated production model.
**Bathroom Furniture Collections** — 16+ distinct design collections spanning modern, minimalist, and oriental styles (including Infinity Light, Curvy, Zen, Vanity, Frame, Link, Art, Mood, Incline, Fount, In&Out, Living, Easy and more). Each collection includes modular vanities, monobloc units, drawer units, mirrored cabinets, and shelving in a wide range of finishes and signature neutral tones. **Contract / Hospitality Projects** — Turnkey bathroom furnishing solutions for hotels and commercial hospitality properties, with custom sizing and finish options. Completed projects include branded hotel installations in the Milan area. **Production Capabilities** — Vertically integrated in-house manufacturing covering every phase from design to delivery: CNC machining, lacquer painting department, assembly, quality control, and logistics. Two production units near Milan ensure full control over lead times, customisation, and quality standards.
**Domestic Market (Italy)** — Stable position among leading Italian bathroom furniture brands, with strong recognition in the Lombardy region and nationwide distribution through specialised bathroom retailers and interior design studios. **International Market** — Active export presence across Europe and beyond, supported by international distributor partnerships (e.g. Azerbaijan, other CIS and Middle Eastern markets). The company regularly exhibits at Salone del Mobile (Milan Furniture Fair) — the industry's premier global trade event — generating inbound enquiries from international buyers each year. **Customer Profile** — Primary customers are bathroom retailers, interior designers, architects, and hospitality groups. The contract division serves hotel chains and commercial projects requiring bespoke sizing and finishes. Average order values are driven by project-based specifications rather than one-off retail sales. **Market Trends** — The European bathroom furniture market continues to grow, driven by renovation activity and demand for premium Italian design. The "Made in Italy" label commands pricing power in export markets, particularly in the Middle East and CIS regions.
**Team** — 23 employees across production, design, sales, and administration. The founding owner serves as Managing Director; a co-founder manages sales. Staff costs were approximately €889K in 2023. **Production Model** — Two production units in the Milan area (Settimo Milanese, Lombardy). Fully vertically integrated: all manufacturing phases — CNC cutting, lacquer painting, assembly, quality control, and packaging — are performed in-house. This allows rapid turnaround on custom orders and full quality oversight. **Facilities** — The registered office and main production facility are located at Via Gallarata 66, Settimo Milanese (20019), in the heart of Italy's furniture manufacturing district. The site includes dedicated painting/finishing departments and warehousing. **Trade Events** — Regular exhibitor at Salone del Mobile (Milan), the world's largest furniture trade fair, held annually in April at Rho Fiera. **Sales Channels** — Direct sales team (phone +39 02 32.88.721, email vendite@mobilcrab.it), network of domestic retailers, international distributors, and contract/hospitality pipeline.
**Expand Contract / Hospitality Division** — The contract channel (hotel furnishing) is under-penetrated relative to the brand's production capabilities. Targeting mid-to-upscale hotel chains across Southern Europe and the Middle East could double contract revenue within 3-5 years. **Grow Export Markets** — Existing distributor relationships in CIS and Middle East markets can be deepened. New territories (North Africa, Gulf States, North America) represent untapped demand for premium Italian bathroom furniture. **E-Commerce & Direct-to-Consumer** — No significant DTC online channel exists today. Launching a configurator-led e-commerce site for standard collections would open a new revenue stream and improve margin by bypassing distributor markups. **Product Line Extensions** — Adjacent bathroom accessories (mirrors, lighting, storage towers) and complementary room furniture (laundry/utility cabinetry) leverage existing production capabilities and customer relationships with minimal capex. **B2B Digital Marketing** — Investing in B2B digital presence (3D product configurators, BIM/CAD libraries for architects, targeted LinkedIn campaigns) would increase inbound enquiries from specifiers and international buyers.
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