Asking price
€842,224EUR
Well-established 31-room 3-star family-run hotel in Milan's CityLife district, 500 m from the MICO congress centre and a short walk from Domodossola metro station. In operation since 1974 with 9 staff, strong OTA presence (2,800+ verified reviews), and consistent six-figure annual turnover.
**Room Accommodation (primary revenue stream)** - 31 rooms across multiple categories: Economy, Single, Double, and Triple - Economy rooms from €45/night; standard rooms with competitive mid-market pricing - All rooms include en-suite bathroom, free Wi-Fi, satellite TV (3 international channels), individually adjustable air conditioning, safe, and hairdryer with courtesy set **Breakfast Buffet** - Complimentary self-service buffet breakfast served daily 07:00–09:30 - Fresh fruit, cappuccino, tea, coffee, hot chocolate, milk, cereals, toast, cold cuts, cheeses, fruit juices, jam tarts, marmalade, fresh bread, and croissants **Ancillary Services** - 24-hour reception and concierge/information service - 24-hour bar and lounge area with 50" premium TV - Free luggage storage - Nearby private parking arrangement - Express check-in service - Hospital convention programme: discounted rates (50%+ off) for guests visiting nearby Buzzi Children's Hospital and Sant'Ambrogio Clinic (~600 m away), including complimentary breakfast and exemption from city tourist tax
**Guest Profile & Retention** - Diverse guest mix: business travellers (proximity to MICO congress centre and FieraMilano Rho), medical visitors (convention with nearby hospitals), leisure tourists, and families - Strong repeat-business segment driven by hospital convention guests and returning business travellers - 2,800+ verified reviews on major OTAs indicate high visibility and sustained demand **Market Position** - 3-star positioning in Milan's competitive mid-market hotel segment - Prime location advantage: 500 m from MICO (Italy's largest congress centre), 4-minute walk from Domodossola M5 metro station, 1 km from Arco della Pace, 10 minutes by bus to the historic centre (Duomo, Castello Sforzesco) - Bus 43 stop directly in front of the hotel, connecting to Corso Como and the fashion district - Weekly outdoor market (Tuesdays and Saturdays) steps from the hotel adds neighbourhood vibrancy **Concentration Risk** - Revenue diversified across OTA bookings, direct bookings, hospital convention guests, and walk-ins; no single channel dominates - Milan's role as Italy's financial hub and a global fashion/design capital provides a resilient demand base for city hotels
**Team & Staffing** - 9 employees including front-office/reception staff and housekeeping - 24-hour reception coverage - Family-run management structure with two founding family members actively involved (front-office manager and hotelier) - Total staff cost approximately €148,000/year (2024) **Operating Hours** - Check-in: 14:00; Check-out: 11:30–12:00 - Breakfast: 07:00–09:30 daily - Reception and bar: 24 hours **Key Facilities & Equipment** - 31 guest rooms across 4 floors; elevator serves up to the 3rd floor (4th floor accessible by one flight of stairs) - Breakfast room (bright, spacious, self-service buffet layout) - 24-hour bar and shared lounge/TV area with 50" screen - Complimentary Wi-Fi throughout the property - Air conditioning in all rooms and common areas - Nearby private parking agreement - Luggage storage room **Property** - Operating since 1974 — over 50 years of continuous operation - SRL (Italian limited liability company) corporate structure - 100% held by a holding company
**Quick Wins** - **Direct-booking push:** Italian law allows hotels to offer better rates than OTAs but prohibits publishing them online — a targeted direct-booking campaign (email, phone, repeat-guest loyalty programme) could shift mix toward higher-margin direct reservations - **Digital presence upgrade:** Expand social channels (Instagram, Google Business profile optimisation) and encourage guest reviews to improve visibility and conversion on OTAs - **Revenue management:** Implement dynamic pricing across seasons and events (Milan Fashion Week, Salone del Mobile, MICO congress calendar) to capture peak-rate opportunities **Bigger Plays** - **Room renovation programme:** Refreshing Economy and standard rooms with modern furnishings and minibars would support higher ADR and attract a broader traveller segment - **Extended-stay / corporate accounts:** Formalise agreements with corporations and institutions near MICO and FieraMilano for predictable volume bookings - ** ancillary revenue:** Add meeting-room hire, packaged breakfast-to-go for early departures, or partnership deals with nearby restaurants and transport services - **Scale potential:** The family-run operational model and SRL structure are replicable — a buyer could apply the same playbook to acquire and operate a second property in Milan or another Italian city
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Asking price
€842,224EUR
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