Asking price
€1,128,336EUR
Established beauty salon group with two flagship locations in central Milan, offering advanced aesthetics, hair beauty, laser hair removal, and an in-house professional product line. ~€1.4M annual turnover with ~20 staff. Founded 2013.
Multi-revenue beauty group operating two flagship salons in central Milan plus franchised units. Core service lines: 1. **Advanced Aesthetics** — Face and body treatments using proprietary protocols and high-efficacy formulations. Includes deep-cleansing facials, skin-rejuvenation treatments, thread-lift procedures, and body contouring/slimming therapies. 2. **Hair Beauty & Head SPA** — Scalp detox, molecular hair reconstruction treatments, and personalized styling. A consultative approach with scalp analysis and tailored treatment paths. 3. **Laser Hair Removal** — Diode laser technology (Alma) with integrated cooling for near-painless treatments across all skin and hair types. 4. **Consultations** — Technology-driven assessments using smart cameras for face/laser and thermal imaging plates for body analysis, enabling fully customized treatment plans. 5. **Massages & Wellness** — Including lymphatic drainage, pressotherapy, and prenatal massage. 6. **Solarium** — Tanning services. 7. **In-House Product Line** — A professional Body, Skin & Hair product range launched in 2019, used in-salon and distributed to luxury beauty centers across Italy. Sold via Shopify e-commerce. 8. **Gift Cards** — Digital gift cards redeemable across locations, available in multiple denominations and seasonal designs. Pricing model: Pay-per-treatment with online booking (Fresha integration) and in-salon sales. Product line sold via e-commerce with international shipping.
**Customer Base:** Primarily female clientele in the Milan metropolitan area, spanning professionals, fashion-industry workers, and residents of central Milan neighborhoods. The brand attracts both walk-in and appointment-based customers across two high-traffic locations (Duomo and CityLife districts). **Market Position:** Positioned in the premium beauty segment, competing with high-end Milan salons. Differentiated by technology-driven consultations (smart cameras, thermal imaging) and a proprietary product line — a rare combination in the Italian beauty salon market. **Retention:** Strong repeat-customer base built over 12+ years of operation. Personalized consultation model creates high switching costs — treatment plans are tailored to individual skin/hair analysis data. **Revenue Concentration:** No single customer represents material revenue concentration. The business serves hundreds of individual clients across two locations. Gift card sales add a recurring prepaid revenue stream. **Market Trends:** The Italian beauty and personal care market continues to grow, with increasing demand for technology-enhanced treatments (laser, advanced aesthetics) and personalized beauty services. The wellness/self-care segment has shown strong post-pandemic growth.
**Team:** Approximately 18-21 employees across two locations, including licensed aestheticians, hair stylists, laser technicians, and front-of-house staff. The founding owners (two sisters) are actively involved in operations and strategic direction. **Locations:** Two owned/leased flagship salons in prime Milan locations: - Duomo area (main location) - CityLife district (second location) Plus franchised units operating under a separate concept brand. **Operating Hours:** Monday–Friday 8:30 AM – 7:30 PM, Saturday 10:00 AM – 6:00 PM, Sunday closed. **Technology & Systems:** Shopify-based e-commerce platform for product sales and gift cards. Fresha integration for online booking and scheduling. Smart camera diagnostics for face/laser consultations. Thermal imaging plates for body analysis. **Product Line:** In-house professional product range (launched 2019) manufactured for salon use and retail distribution to luxury Italian beauty centers. **Legal Structure:** Italian S.R.L. Società Benefit (benefit corporation), registered since 2013. Legally verified via Italy Registro Imprese.
1. **Geographic Expansion** — Replicate the proven two-location model in other major Italian cities (Rome already has a franchise presence; Florence, Turin, and Bologna are underserved premium markets). 2. **Product Line Scale-Up** — The in-house professional product line is currently sold via Shopify with international shipping enabled. Significant upside in expanding wholesale distribution to more luxury salons and beauty centers across Italy and Europe. 3. **Franchise Network Growth** — The franchise concept is already proven with existing units. A structured franchise rollout could rapidly expand the brand footprint with minimal capital expenditure. 4. **Digital/Subscription Revenue** — Introduce membership or subscription models for recurring treatments (e.g., monthly beauty plans) to increase predictable revenue and customer lifetime value. 5. **Advanced Treatment Portfolio** — Add emerging high-margin treatments (e.g., injectable aesthetics partnerships, advanced skin devices) to the existing technology-driven service menu. 6. **Corporate/Partnership Channels** — Partner with Milan-based fashion houses, hotels, and corporate wellness programs for B2B beauty service contracts.
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Asking price
€1,128,336EUR
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