Asking price
AED 3,304,574AED
Established shisha and hookah industry supplier with six years of market presence, offering premium tobacco, charcoal, wood products, and smoking accessories across the Middle East.
The business operates as a wholesale supplier and distributor in the shisha and hookah industry, serving customers across key regions in the Middle East. Core product lines include: 1. **Premium Tobacco Products** — a diverse range of flavoured and traditional shisha tobacco, supplied to lounges, retailers, and commercial buyers. 2. **Shisha & Hookah Accessories** — a comprehensive selection of hookah pipes, bowls, hoses, foils, and related accessories. 3. **Manufactured Charcoal** — the company produces its own line of high-quality charcoal, engineered for optimal burn time and heat distribution for hookah use. 4. **Wood & BBQ Products** — wood products and charcoal for premium barbecue experiences, catering to both personal and commercial customers. 5. **Smoking-Related Accessories** — a full complement of accessories to enhance both personal and commercial smoking experiences. The business earns primarily through wholesale / B2B product sales, with a pricing model that supports both bulk commercial orders and retail distribution. Revenue has been consistently strong, averaging approximately AED 7.8M annually over the past two years.
The business serves a diverse customer base across the Middle East, including shisha lounges, hookah bars, restaurants, retail tobacconists, and individual enthusiasts. Key market characteristics: - **Market Position**: The company has captured a significant share of the tobacco market across key regions over the past six years, positioning itself as a preferred choice for smokers, BBQ enthusiasts, and businesses. - **Revenue Trend**: Revenue remained stable at approximately AED 7.8M in both 2023 and 2024, indicating a loyal, recurring customer base. - **Customer Concentration**: The business serves both commercial (lounges, restaurants, retailers) and individual buyers, providing diversification across customer segments. - **Market Opportunity**: The Middle East shisha and hookah market continues to grow, driven by cultural demand and the expansion of lounges and hospitality venues across the region.
The business operates from a leased office space of approximately 160 sqft in Sharjah's Sajaa Industrial Area, a strategic location for wholesale and distribution activities in the UAE. - **Premises**: Office in an industrial zone, with an annual rent of AED 40,000. - **Manufacturing**: The company manufactures its own line of charcoal and wood products in-house, providing a vertical integration advantage and margin control. - **Licensing**: Fully licensed and registered under SEDD (Sharjah Economic Development Department), with the trade licence valid through February 2026. - **Ownership**: The current owner manages the business and is selling to explore other opportunities. - **Operations**: The business combines wholesale distribution of tobacco and accessories with in-house manufacturing of charcoal and wood products, creating a diversified operational model.
Several growth avenues are available for a new owner: 1. **Geographic Expansion**: Extend distribution beyond current regions into neighbouring GCC countries and broader Middle East markets where shisha culture is growing. 2. **Product Line Expansion**: Introduce new tobacco flavours, premium charcoal variants, and innovative hookah accessories to capture evolving consumer preferences. 3. **E-Commerce & Digital Channels**: Launch an online ordering platform to serve retail customers and smaller lounges directly, complementing the existing wholesale model. 4. **Private Label / White Label**: Leverage the in-house charcoal manufacturing capability to produce private-label products for other brands and distributors. 5. **Strategic Partnerships**: Form partnerships with hospitality groups and restaurant chains to become their exclusive shisha and charcoal supplier. 6. **Operational Scaling**: Increase manufacturing capacity for charcoal and wood products to meet growing demand and improve unit economics through economies of scale.
Similar deals buyers are exploring right now.
Asking price
AED 3,304,574AED
Sign up free to contact the seller
