Overview

A Dubai-based luxury flower boutique offering bespoke arrangements, hotel-lobby floral contracts on annual retention, weekly subscriptions, and same-day delivery across Dubai and Sharjah. Fully licensed Dubai LLC with a modern e-commerce storefront and a team of specialist florists with decades of international experience.

Products & services

Four revenue lines: 1. **Flower Bouquets (retail e-commerce)** — Bespoke arrangements priced AED 149–1,000+ sold through the online store with same-day delivery (60–120 mins) across Dubai and Sharjah. Flowers are sourced daily from farms for farm-to-vase freshness. The catalogue includes 50+ products across 18+ occasion categories (birthday, anniversary, wedding, corporate, Ramadan, Valentine's, and more) and 19 flower types (roses, lilies, orchids, hydrangeas, carnations, gerberas, and others). A premium "Signature Blooms" designer collection is positioned at the top of the range. Prices are 5% VAT-inclusive. 2. **Weddings & Events** — Full floral design service transforming venues for weddings, graduations, seminars, and private parties. Service-fee based, quoted individually per event scope. 3. **Hotel Contracts (B2B retainer)** — Luxury hotel-lobby floral arrangements on annual retention packages, including a dedicated specialist florist for each hotel partner. This is a recurring-revenue stream differentiated from typical florist businesses. 4. **Annual Retention / Subscriptions** — Weekly fresh-bloom subscription deliveries for homes and offices, creating predictable recurring revenue. Payment methods: secure online checkout (Visa, Mastercard, Apple Pay, Google Pay), Card-on-Delivery, and Cash-on-Delivery. Delivery fee is currently waived (free delivery on all web orders). B2B delivery covers all seven UAE emirates.

Customers & market

Three customer segments: 1. **B2C retail consumers** across Dubai and Sharjah — individuals ordering for personal occasions (birthdays, anniversaries, weddings, graduations, get-well, housewarming, and seasonal events like Ramadan and Valentine's Day). Average order value is in the AED 200–600 range, with premium arrangements up to AED 1,000+. 2. **B2B hospitality clients** — luxury hotels on annual floral retention contracts for lobby arrangements. This is a niche, high-margin segment with recurring revenue. The business delivers across all seven UAE emirates for B2B orders. 3. **Corporate offices and homes** — weekly fresh-bloom subscription customers seeking regular floral refreshes for their spaces. The UAE floral market is growing, driven by a strong hospitality sector, a large expatriate population, and increasing demand for premium gifting and corporate floral services. The business's hotel-contract model provides a recurring-revenue foundation that is rare among UAE florists and creates a defensible competitive moat.

Dubai luxury flower boutique with hotel contracts — 50% share sale

Overview

Products & services

Customers & market

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Operations & team

Growth opportunities