Dubai luxury flower boutique with hotel contracts — 50% share sale

Four revenue lines:

1. Flower Bouquets (retail e-commerce) — Bespoke arrangements priced AED 149–1,000+ sold through the online store with same-day delivery (60–120 mins) across Dubai and Sharjah. Flowers are sourced daily from farms for farm-to-vase freshness. The catalogue includes 50+ products across 18+ occasion categories (birthday, anniversary, wedding, corporate, Ramadan, Valentine's, and more) and 19 flower types (roses, lilies, orchids, hydrangeas, carnations, gerberas, and others). A premium "Signature Blooms" designer collection is positioned at the top of the range. Prices are 5% VAT-inclusive.

2. Weddings & Events — Full floral design service transforming venues for weddings, graduations, seminars, and private parties. Service-fee based, quoted individually per event scope.

3. Hotel Contracts (B2B retainer) — Luxury hotel-lobby floral arrangements on annual retention packages, including a dedicated specialist florist for each hotel partner. This is a recurring-revenue stream differentiated from typical florist businesses.

4. Annual Retention / Subscriptions — Weekly fresh-bloom subscription deliveries for homes and offices, creating predictable recurring revenue.

Payment methods: secure online checkout (Visa, Mastercard, Apple Pay, Google Pay), Card-on-Delivery, and Cash-on-Delivery. Delivery fee is currently waived (free delivery on all web orders). B2B delivery covers all seven UAE emirates.

Three customer segments:

1. B2C retail consumers across Dubai and Sharjah — individuals ordering for personal occasions (birthdays, anniversaries, weddings, graduations, get-well, housewarming, and seasonal events like Ramadan and Valentine's Day). Average order value is in the AED 200–600 range, with premium arrangements up to AED 1,000+.

2. B2B hospitality clients — luxury hotels on annual floral retention contracts for lobby arrangements. This is a niche, high-margin segment with recurring revenue. The business delivers across all seven UAE emirates for B2B orders.

3. Corporate offices and homes — weekly fresh-bloom subscription customers seeking regular floral refreshes for their spaces.

The UAE floral market is growing, driven by a strong hospitality sector, a large expatriate population, and increasing demand for premium gifting and corporate floral services. The business's hotel-contract model provides a recurring-revenue foundation that is rare among UAE florists and creates a defensible competitive moat.

Team: A small, expert team led by the founding owner — a Chartered Accountant with over a decade of audit and financial-planning experience in the investment banking sector, bringing strong financial governance to the business. The floral team includes a specialist hotel florist with 12 years of experience managing flower arrangements for 5-star hotel groups in Abu Dhabi and Dubai, and a senior floral artist with decades of experience across Hong Kong, Saudi Arabia, Qatar, Oman, and the UAE.

Location: A single shop in Deira, Dubai (Naif area), serving as the registered office and operational base. B2B delivery extends across all seven UAE emirates.

Technology: Modern Next.js e-commerce storefront with online checkout, order tracking page, and Google Forms for custom orders and subscription enquiries. Active social presence across Instagram, Facebook, Twitter, and TikTok.

Compliance: Fully licensed Dubai LLC (single owner), trade licence valid through January 2027. Comprehensive legal framework published and dated July 2026 — Terms & Conditions, Privacy Policy, Refund Policy, and Shipping Policy all live on the website. 5% VAT-inclusive pricing in compliance with UAE tax law.

Operations: Same-day delivery (60–120 mins) for retail orders in Dubai and Sharjah, with a 2-hour lead time and 17:00 cutoff. Five daily delivery time slots (08:00–18:00). Standard delivery fee of AED 50 currently waived. Flowers sourced daily from farms. Order tracking available online.

Quick wins (0–6 months):

• Expand the hotel-contract book — Dubai's luxury hospitality sector is large and growing, and the business already has the specialist florist expertise and retention-package model in place.
• Scale the weekly subscription service to residential and corporate customers across all seven emirates.
• Launch targeted corporate gifting programmes using the existing e-commerce infrastructure.

Bigger plays (6–18 months):

• Build out the wedding and events division as a higher-margin service line, leveraging the team's international floral design experience.
• Run seasonal campaigns (Ramadan, Valentine's Day, UAE National Day) with curated collections to drive peak-period revenue.
• Open a second location in a high-traffic Dubai area (e.g., DIFC, Jumeirah, or Dubai Marina) to expand retail footprint.
• Develop a B2B wholesale channel supplying flowers to smaller florists and event companies across the UAE.
• Partner with corporate office managers and property management companies for lobby/reception floral contracts, replicating the hotel model in the commercial real estate sector.