Dubai luxury flower boutique with hotel contracts — 50% share sale

Three customer segments:

1. **B2C retail consumers** across Dubai and Sharjah — individuals ordering for personal occasions (birthdays, anniversaries, weddings, graduations, get-well, housewarming, and seasonal events like Ramadan and Valentine's Day). Average order value is in the AED 200–600 range, with premium arrangements up to AED 1,000+.

2. **B2B hospitality clients** — luxury hotels on annual floral retention contracts for lobby arrangements. This is a niche, high-margin segment with recurring revenue. The business delivers across all seven UAE emirates for B2B orders.

3. **Corporate offices and homes** — weekly fresh-bloom subscription customers seeking regular floral refreshes for their spaces.

The UAE floral market is growing, driven by a strong hospitality sector, a large expatriate population, and increasing demand for premium gifting and corporate floral services. The business's hotel-contract model provides a recurring-revenue foundation that is rare among UAE florists and creates a defensible competitive moat.

**Team:** A small, expert team led by the founding owner — a Chartered Accountant with over a decade of audit and financial-planning experience in the investment banking sector, bringing strong financial governance to the business. The floral team includes a specialist hotel florist with 12 years of experience managing flower arrangements for 5-star hotel groups in Abu Dhabi and Dubai, and a senior floral artist with decades of experience across Hong Kong, Saudi Arabia, Qatar, Oman, and the UAE.

**Location:** A single shop in Deira, Dubai (Naif area), serving as the registered office and operational base. B2B delivery extends across all seven UAE emirates.

**Technology:** Modern Next.js e-commerce storefront with online checkout, order tracking page, and Google Forms for custom orders and subscription enquiries. Active social presence across Instagram, Facebook, Twitter, and TikTok.

**Compliance:** Fully licensed Dubai LLC (single owner), trade licence valid through January 2027. Comprehensive legal framework published and dated July 2026 — Terms & Conditions, Privacy Policy, Refund Policy, and Shipping Policy all live on the website. 5% VAT-inclusive pricing in compliance with UAE tax law.

**Operations:** Same-day delivery (60–120 mins) for retail orders in Dubai and Sharjah, with a 2-hour lead time and 17:00 cutoff. Five daily delivery time slots (08:00–18:00). Standard delivery fee of AED 50 currently waived. Flowers sourced daily from farms. Order tracking available online.

**Quick wins (0–6 months):**

• Expand the hotel-contract book — Dubai's luxury hospitality sector is large and growing, and the business already has the specialist florist expertise and retention-package model in place.
• Scale the weekly subscription service to residential and corporate customers across all seven emirates.
• Launch targeted corporate gifting programmes using the existing e-commerce infrastructure.

**Bigger plays (6–18 months):**

• Build out the wedding and events division as a higher-margin service line, leveraging the team's international floral design experience.
• Run seasonal campaigns (Ramadan, Valentine's Day, UAE National Day) with curated collections to drive peak-period revenue.
• Open a second location in a high-traffic Dubai area (e.g., DIFC, Jumeirah, or Dubai Marina) to expand retail footprint.
• Develop a B2B wholesale channel supplying flowers to smaller florists and event companies across the UAE.
• Partner with corporate office managers and property management companies for lobby/reception floral contracts, replicating the hotel model in the commercial real estate sector.