Luxury Dubai Floral Boutique & E-Commerce Platform — 50% Equity Stake for Sale

Retail Flower Arrangements (B2C)

• Bespoke handcrafted bouquets and arrangements priced from AED 149 to AED 1,000+, covering birthdays, anniversaries, weddings, congratulations, corporate gifting, and seasonal occasions.
• Same-day delivery across Dubai and Sharjah with 2-hour delivery slots; orders prepared fresh by specialist florists.
• Online catalogue with 50+ SKU designs across multiple flower types (roses, lilies, orchids, peonies, hydrangeas, carnations, tulips, and more), filterable by occasion, colour, price, and usage.

Weddings & Events

• Full venue floral styling for weddings, graduations, seminars, and private parties. Bespoke designs balancing colour theory, floral longevity, and thematic relevance.

Hotel Contracts (B2B)

• Luxury hotel lobby floral arrangements with annual retention packages including a dedicated specialist florist for continuity and quality control throughout the year.
• B2B delivery across all 7 UAE emirates.

Annual Retention / Subscription

• Weekly fresh bloom deliveries for homes and offices on a recurring subscription basis.

Ornamental Plants

• Indoor and outdoor ornamental plants trading, including installation and maintenance services.

Payment & Delivery

• Secure online checkout (Visa, Mastercard, Apple Pay, Google Pay), Card on Delivery, and Cash on Delivery. Standard delivery fee AED 50 (currently waived for online orders).

Customer Base

• B2C retail customers across Dubai and Sharjah — individuals purchasing for birthdays, anniversaries, romantic occasions, congratulations, housewarmings, and corporate gifting.
• B2B corporate and hospitality clients across all 7 UAE emirates — including luxury hotels requiring ongoing lobby arrangements and event styling.
• Subscription customers receiving weekly fresh blooms for homes and offices.

Market Position

• Positioned as Dubai's premier luxury flower boutique, competing on premium quality, designer-grade arrangements, and fast same-day delivery (60–120 minutes).
• Florists bring decades of cross-market experience (UAE, Saudi Arabia, Oman, Qatar, Hong Kong), enabling a blend of international floral trends with local cultural aesthetics.

Market Opportunity

• The UAE floral gifting market is growing steadily, driven by a high-expat population, strong corporate gifting culture, and a booming hospitality sector with constant demand for luxury hotel floral contracts.
• Same-day delivery and e-commerce convenience are key differentiators in the Dubai market.

Retention & Concentration

• Hotel contract clients are retained on annual packages, providing recurring revenue.
• Subscription customers provide predictable weekly revenue.
• No single customer concentration risk identified — revenue is diversified across retail, corporate, and hospitality segments.

Team

• 3 key personnel: two specialist florists with decades of combined experience across the UAE, Saudi Arabia, Oman, Qatar, and Hong Kong, and one chartered accountant handling financial operations.
• One florist specialises in 5-star hotel arrangements (12+ years managing flower arrangements for premium hotel groups in Abu Dhabi and Dubai).

Operations

• Fully licensed Dubai Limited Liability Company (single-owner LLC), registered with the Dubai Department of Economy and Tourism.
• E-commerce website with secure checkout, order tracking, delivery scheduling, and a product catalogue managed via a custom-built Next.js platform.
• Daily farm-fresh flower sourcing for lasting freshness; arrangements prepared to order.
• Delivery operations covering Dubai and Sharjah (B2C) and all 7 emirates (B2B), with 2-hour delivery time slots.
• Customer support via WhatsApp, phone, email, and website contact forms.
• Active social media presence across Instagram, Facebook, Twitter/X, and TikTok.

Operating Hours

• Same-day ordering cutoff at 5:00 PM; standard delivery slots from 08:00–18:00.

Key Processes

• Order → florist preparation → delivery dispatch → customer tracking.
• Refund and replacement policy with 24-hour reporting window for perishable goods.
• Website, legal policies (terms, privacy, refund, shipping), and payment gateway are all established and operational.

Quick Wins

• Expand the product catalogue with add-on categories (chocolates, greeting cards, vases, gift hampers) to increase average order value.
• Introduce a loyalty / rewards programme to drive repeat purchases from existing B2C customers.
• Reactivate lapsed hotel contract leads — Dubai's hospitality sector is expanding rapidly with new hotel openings.

Bigger Plays

• Scale the B2B hotel contract segment to additional emirates and new hotel properties under development.
• Grow the subscription / annual retention base — recurring weekly deliveries for offices and residences represent high-margin, predictable revenue.
• Expand B2C same-day delivery to Abu Dhabi and the Northern Emirates to capture a larger share of the UAE gifting market.
• Develop a corporate gifting portal for bulk B2B orders during Ramadan, Eid, National Day, and year-end gifting seasons.
• Partner with event planners and wedding venues for exclusive floral vendor arrangements.
• Add corporate branding and white-label floral packaging for B2B clients.