Asking price
AED 300,000
50% Equity Stake: Acquire a half-share in a established, premium Dubai LLC floral boutique and e-commerce platform. The business features strong recurring revenue via weekly subscriptions, hotel lobby contracts, and high-margin wedding/event styling. Complete with same-day Dubai delivery and B2B logistics network across all 7 emirates.
**Retail Flower Arrangements (B2C)** - Bespoke handcrafted bouquets and arrangements priced from AED 149 to AED 1,000+, covering birthdays, anniversaries, weddings, congratulations, corporate gifting, and seasonal occasions. - Same-day delivery across Dubai and Sharjah with 2-hour delivery slots; orders prepared fresh by specialist florists. - Online catalogue with 50+ SKU designs across multiple flower types (roses, lilies, orchids, peonies, hydrangeas, carnations, tulips, and more), filterable by occasion, colour, price, and usage. **Weddings & Events** - Full venue floral styling for weddings, graduations, seminars, and private parties. Bespoke designs balancing colour theory, floral longevity, and thematic relevance. **Hotel Contracts (B2B)** - Luxury hotel lobby floral arrangements with annual retention packages including a dedicated specialist florist for continuity and quality control throughout the year. - B2B delivery across all 7 UAE emirates. **Annual Retention / Subscription** - Weekly fresh bloom deliveries for homes and offices on a recurring subscription basis. **Ornamental Plants** - Indoor and outdoor ornamental plants trading, including installation and maintenance services. **Payment & Delivery** - Secure online checkout (Visa, Mastercard, Apple Pay, Google Pay), Card on Delivery, and Cash on Delivery. Standard delivery fee AED 50 (currently waived for online orders).
**Customer Base** - B2C retail customers across Dubai and Sharjah — individuals purchasing for birthdays, anniversaries, romantic occasions, congratulations, housewarmings, and corporate gifting. - B2B corporate and hospitality clients across all 7 UAE emirates — including luxury hotels requiring ongoing lobby arrangements and event styling. - Subscription customers receiving weekly fresh blooms for homes and offices. **Market Position** - Positioned as Dubai's premier luxury flower boutique, competing on premium quality, designer-grade arrangements, and fast same-day delivery (60–120 minutes). - Florists bring decades of cross-market experience (UAE, Saudi Arabia, Oman, Qatar, Hong Kong), enabling a blend of international floral trends with local cultural aesthetics. **Market Opportunity** - The UAE floral gifting market is growing steadily, driven by a high-expat population, strong corporate gifting culture, and a booming hospitality sector with constant demand for luxury hotel floral contracts. - Same-day delivery and e-commerce convenience are key differentiators in the Dubai market. **Retention & Concentration** - Hotel contract clients are retained on annual packages, providing recurring revenue. - Subscription customers provide predictable weekly revenue. - No single customer concentration risk identified — revenue is diversified across retail, corporate, and hospitality segments.
**Team** - 3 key personnel: two specialist florists with decades of combined experience across the UAE, Saudi Arabia, Oman, Qatar, and Hong Kong, and one chartered accountant handling financial operations. - One florist specialises in 5-star hotel arrangements (12+ years managing flower arrangements for premium hotel groups in Abu Dhabi and Dubai). **Operations** - Fully licensed Dubai Limited Liability Company (single-owner LLC), registered with the Dubai Department of Economy and Tourism. - E-commerce website with secure checkout, order tracking, delivery scheduling, and a product catalogue managed via a custom-built Next.js platform. - Daily farm-fresh flower sourcing for lasting freshness; arrangements prepared to order. - Delivery operations covering Dubai and Sharjah (B2C) and all 7 emirates (B2B), with 2-hour delivery time slots. - Customer support via WhatsApp, phone, email, and website contact forms. - Active social media presence across Instagram, Facebook, Twitter/X, and TikTok. **Operating Hours** - Same-day ordering cutoff at 5:00 PM; standard delivery slots from 08:00–18:00. **Key Processes** - Order → florist preparation → delivery dispatch → customer tracking. - Refund and replacement policy with 24-hour reporting window for perishable goods. - Website, legal policies (terms, privacy, refund, shipping), and payment gateway are all established and operational.
**Quick Wins** - Expand the product catalogue with add-on categories (chocolates, greeting cards, vases, gift hampers) to increase average order value. - Introduce a loyalty / rewards programme to drive repeat purchases from existing B2C customers. - Reactivate lapsed hotel contract leads — Dubai's hospitality sector is expanding rapidly with new hotel openings. **Bigger Plays** - Scale the B2B hotel contract segment to additional emirates and new hotel properties under development. - Grow the subscription / annual retention base — recurring weekly deliveries for offices and residences represent high-margin, predictable revenue. - Expand B2C same-day delivery to Abu Dhabi and the Northern Emirates to capture a larger share of the UAE gifting market. - Develop a corporate gifting portal for bulk B2B orders during Ramadan, Eid, National Day, and year-end gifting seasons. - Partner with event planners and wedding venues for exclusive floral vendor arrangements. - Add corporate branding and white-label floral packaging for B2B clients.
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Asking price
AED 300,000AED
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