Luxury Dubai Floral Boutique & E-Commerce Platform — 50% Equity Stake for Sale

**Customer Base**

• B2C retail customers across Dubai and Sharjah — individuals purchasing for birthdays, anniversaries, romantic occasions, congratulations, housewarmings, and corporate gifting.
• B2B corporate and hospitality clients across all 7 UAE emirates — including luxury hotels requiring ongoing lobby arrangements and event styling.
• Subscription customers receiving weekly fresh blooms for homes and offices.

**Market Position**

• Positioned as Dubai's premier luxury flower boutique, competing on premium quality, designer-grade arrangements, and fast same-day delivery (60–120 minutes).
• Florists bring decades of cross-market experience (UAE, Saudi Arabia, Oman, Qatar, Hong Kong), enabling a blend of international floral trends with local cultural aesthetics.

**Market Opportunity**

• The UAE floral gifting market is growing steadily, driven by a high-expat population, strong corporate gifting culture, and a booming hospitality sector with constant demand for luxury hotel floral contracts.
• Same-day delivery and e-commerce convenience are key differentiators in the Dubai market.

**Retention & Concentration**

• Hotel contract clients are retained on annual packages, providing recurring revenue.
• Subscription customers provide predictable weekly revenue.
• No single customer concentration risk identified — revenue is diversified across retail, corporate, and hospitality segments.

**Team**

• 3 key personnel: two specialist florists with decades of combined experience across the UAE, Saudi Arabia, Oman, Qatar, and Hong Kong, and one chartered accountant handling financial operations.
• One florist specialises in 5-star hotel arrangements (12+ years managing flower arrangements for premium hotel groups in Abu Dhabi and Dubai).

**Operations**

• Fully licensed Dubai Limited Liability Company (single-owner LLC), registered with the Dubai Department of Economy and Tourism.
• E-commerce website with secure checkout, order tracking, delivery scheduling, and a product catalogue managed via a custom-built Next.js platform.
• Daily farm-fresh flower sourcing for lasting freshness; arrangements prepared to order.
• Delivery operations covering Dubai and Sharjah (B2C) and all 7 emirates (B2B), with 2-hour delivery time slots.
• Customer support via WhatsApp, phone, email, and website contact forms.
• Active social media presence across Instagram, Facebook, Twitter/X, and TikTok.

**Operating Hours**

• Same-day ordering cutoff at 5:00 PM; standard delivery slots from 08:00–18:00.

**Key Processes**

• Order → florist preparation → delivery dispatch → customer tracking.
• Refund and replacement policy with 24-hour reporting window for perishable goods.
• Website, legal policies (terms, privacy, refund, shipping), and payment gateway are all established and operational.

**Quick Wins**

• Expand the product catalogue with add-on categories (chocolates, greeting cards, vases, gift hampers) to increase average order value.
• Introduce a loyalty / rewards programme to drive repeat purchases from existing B2C customers.
• Reactivate lapsed hotel contract leads — Dubai's hospitality sector is expanding rapidly with new hotel openings.

**Bigger Plays**

• Scale the B2B hotel contract segment to additional emirates and new hotel properties under development.
• Grow the subscription / annual retention base — recurring weekly deliveries for offices and residences represent high-margin, predictable revenue.
• Expand B2C same-day delivery to Abu Dhabi and the Northern Emirates to capture a larger share of the UAE gifting market.
• Develop a corporate gifting portal for bulk B2B orders during Ramadan, Eid, National Day, and year-end gifting seasons.
• Partner with event planners and wedding venues for exclusive floral vendor arrangements.
• Add corporate branding and white-label floral packaging for B2B clients.