Asking price
AED 4,500,000
Full-service wedding and party planning company based in Dubai, offering end-to-end event design, coordination, and celebration management. Licensed LLC operating since 2023 with strong growth potential in the UAE's thriving events market.
Full-service wedding and event planning offering includes: 1. **Wedding Planning & Coordination** — End-to-end wedding management covering venue selection, theme design, vendor sourcing, timeline management, and on-day coordination. Packages range from partial planning to full-service turnkey events. 2. **Party & Celebration Management** — Birthday parties, engagement parties, baby showers, anniversary celebrations, and private gatherings. Customisable themes, entertainment booking, catering coordination, and décor setup. 3. **Event Design & Styling** — Floral arrangements, table settings, lighting design, backdrop installation, and overall aesthetic direction. Clients receive mood boards and 3D layout previews. 4. **Vendor Management & Sourcing** — Preferred supplier network covering photographers, makeup artists, caterers, entertainers, and transport providers. Negotiated rates passed through to clients. 5. **Digital Consultations** — Virtual planning sessions for destination and international clients, including digital mood boards and remote coordination. Pricing model: Tiered package pricing (Silver, Gold, Platinum) with custom quotes for large-scale events. Retainer-based contracts for multi-event clients.
**Target Market:** Affluent couples and families in Dubai and the wider UAE, including expatriate and local Emirati clients. Growing segment of destination wedding clients from South Asia, the UK, and the GCC. **Customer Base:** Primarily B2C — individual clients booking weddings and private celebrations. Secondary B2B stream from corporate event coordination and venue partnerships. **Retention & Referrals:** High referral rate driven by social media showcase content and word-of-mouth from satisfied clients. Average client value ranges from AED 15,000 to AED 150,000+ depending on event scale. **Market Trends:** The UAE wedding and events industry is experiencing strong growth, supported by Dubai's position as a global destination for luxury weddings. The market benefits from year-round event season, high disposable incomes, and increasing demand for professionally managed celebrations. Post-pandemic recovery has accelerated demand for premium event services. **Concentration Risk:** Low — client base is diversified across multiple event types and demographics. No single client accounts for more than 15% of revenue.
**Team:** Small, founder-led team. The owner serves as principal planner and creative director. Freelance coordinators, stylists, and setup crew are engaged on a per-event basis, keeping fixed overheads low. **Owner Involvement:** The founding owner is actively involved in day-to-day operations, client consultations, and event execution. Transition support can be provided to ensure smooth handover of client relationships and vendor network. **Key Suppliers:** Established relationships with florists, caterers, furniture rental companies, lighting and AV providers, photographers, and venues across Dubai. Preferred-vendor agreements enable competitive pricing. **Operating Hours:** Flexible — client consultations by appointment (including evenings and weekends). Event execution occurs primarily on weekends and public holidays. **Process & Documentation:** Standardised planning checklists, vendor brief templates, and client proposal formats are in place. Client contracts and payment schedules follow a structured deposit-and-milestone model. **Premises:** Home-based / virtual office model with storage for décor and equipment. Low fixed cost structure. **Licences & Compliance:** Fully licensed as a Limited Liability Company (LLC) under the Dubai Department of Economy and Tourism. Single-owner structure.
**Quick Wins:** 1. **Expand Social Media Marketing** — Invest in Instagram and TikTok content showcasing past events. The wedding industry is highly visual and social-driven; a strong content strategy can significantly increase inbound enquiries. 2. **Launch a Website with Portfolio Gallery** — A professional website with a booking enquiry form and event gallery would improve lead capture and credibility. 3. **Partner with Hotels & Venues** — Establish preferred-planner agreements with 5-star hotels and wedding venues in Dubai for a steady referral pipeline. **Bigger Plays:** 4. **Add Corporate Events** — Extend services to corporate galas, product launches, and team-building events to diversify revenue beyond the wedding season. 5. **Destination Wedding Packages** — Develop fixed-price destination wedding packages targeting international clients choosing Dubai as a wedding destination. 6. **Hire a Junior Planner** — Bringing on a dedicated planner would free the owner to focus on business development and high-value clients. 7. **Decor Rental Division** — Build an inventory of reusable décor, furniture, and lighting to increase margins and create a recurring rental revenue stream.
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Asking price
AED 4,500,000AED
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