Overview

Established Dubai eyewear retailer with 30+ years of heritage, combining a physical optical store with a full e-commerce website, iOS app, and marketplace presence. 500K+ customers served, free UAE-wide delivery, and a subscription model for recurring lens orders.

Products & services

The business sells premium eyewear through three channels: (1) a physical retail store in Dubai, (2) its own e-commerce website and iOS shopping app, and (3) third-party marketplaces (e.g., noon.com). Product lines include designer sunglasses, prescription eyeglasses, optical frames, contact lenses, and specialized prescription lenses (astigmatism, multifocal). The business guarantees 100% product authenticity. A subscription model is available for recurring monthly contact-lens orders. Pricing is competitive with regular promotions (30–75% off on marketplace channels). Payment options include credit/debit card, cash on delivery, installment plans, and loyalty points. Free UAE-wide delivery, same-day delivery within Dubai, and 4-hour express delivery on selected items.

Customers & market

Over 500,000 customers served across 30+ years, primarily UAE residents and GCC visitors. The business serves both retail consumers seeking designer eyewear and prescription-lens customers needing optometry expertise. Customer retention is supported by a subscription model for recurring contact-lens orders. Market trend: the GCC eyewear market is growing steadily, driven by rising disposable income, increasing awareness of eye health, and a shift toward online shopping — this business is well-positioned with its omnichannel model. No single customer accounts for a material concentration of revenue.

Operations & team

The business operates from a registered office in Business Bay, Dubai, with a physical retail store and an e-commerce fulfilment operation. The founding team brings 30+ years of optometry and eyewear experience. Customer service staff are trained in optometry to advise customers on product selection. Logistics: free delivery across the UAE, same-day delivery within Dubai, and 4-hour express delivery on selected products. International shipping to GCC and beyond takes up to 7 working days. Payment processing supports credit/debit cards, cash on delivery, installment plans, and loyalty points. The iOS app was launched in 2024. Operating since 1993, formally registered as a UAE LLC in 1996.

Established Dubai omnichannel eyewear retailer with 30+ years of heritage for sale

Overview

Products & services

Customers & market

Operations & team

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