Profitable Pizza & Mixed Grill Takeaway in Affluent Central London for Sale

The business operates as a pizza and mixed grill takeaway restaurant offering:

• Italian-style pizzas (dine-in, takeaway, and delivery)
• Mixed grill items including kebabs, burgers, and chicken
• Dine-in, takeaway, and delivery services via online platforms

Revenue streams:

• In-store takeaway and dine-in orders
• Delivery via third-party platforms (Just Eat, Uber Eats, Deliveroo)
• Direct phone/online orders

Pricing model: mid-range casual dining with average order value typical for London takeaway pizza and grill establishments.

Customer base:

• Local residents in an affluent Central London neighbourhood
• Office workers during lunch hours
• Evening takeaway and delivery customers

Market position:

• Located in a very wealthy area with high disposable income
• Established since 2018 with consistent revenue
• Serves a mix of dine-in, takeaway, and delivery customers

Retention: Repeat local customers form the backbone of the business, supported by delivery platform visibility.

• Established: 2018
• Location: Westminster, one of London's most affluent areas
• Premises: Leasehold, annual rent £39,600
• Business offered for sale at £200,000
• Annual revenue: £500,000
• Annual inventory cost: £175,000
• Annual staff salary cost: £160,000
• Annual utility costs: £20,000
• Annual net profit: £40,000
• Number of staff: 6
• Vehicles: 1 Mercedes Vito (2019) included in sale
• Key highlight: Located in a very wealthy area with high disposable income
• Reason for selling: Owner facing health issues (cancer for 3 years), spending almost half the year abroad for treatment, and too busy to manage everything
• Services: Dine-in, takeaway, and delivery via Just Eat, Uber Eats, and Deliveroo
• Delivery vehicle used for delivery orders

Quick wins:

• Expand delivery platform presence and online ordering
• Introduce a loyalty programme for repeat local customers
• Extend opening hours to capture late-night demand

Bigger plays:

• Add catering services for local offices and events in the affluent area
• Develop a branded app for direct ordering to reduce platform commission fees
• Expand the menu with premium items suited to the affluent local demographic
• Build social media presence to attract new customers in the surrounding area