Overview

Indoor kids' football training pitch and soft-play entertainment centre in a major Dubai shopping mall, serving families with children aged 3–14 through hourly sessions, soft play, private coaching, birthday parties, facility rental and seasonal camps. Rated 4.0/5 across 79 family reviews; open seven days a week with online booking.

Products & services

Five revenue streams, all bookable online: (1) Indoor football sessions priced per child — 30 min AED 40, 1 hr AED 55, 2 hrs AED 89, 4-hr day pass AED 109; (2) Soft-play area at AED 35 per hour; (3) Private one-to-one coaching and age-tailored training programmes (skill development, agility, teamwork, confidence) for ages 3–14; (4) Facility rental of the pitch for teams and groups; (5) Birthday party packages and seasonal camps (summer camps run for ages 3–16). Pricing model is pay-per-session with upsells into parties, camps and coaching — no inventory risk, labour and rent are the main cost lines.

Customers & market

Core customers are families with children aged 3–14 in the mall's catchment — a dense mix of residential communities and mall footfall in a major Dubai district. Revenue splits across walk-in hourly sessions, repeat local families booking weekly training, private-coaching clients, and booked birthday parties and seasonal camps. Reputation: 4.0/5 across 79 family reviews and 4.1/5 over 69 reviews on leading UAE family-activity platforms. Customer concentration risk is low — no single customer or channel dominates; demand is anchored by the mall's built-in footfall and year-round school-holiday peaks.

Operations & team

Owner-operated and managed day-to-day with a small coaching and play-supervisor team; the owner is open to staying on for a handover period. Open seven days a week, 10:00–22:00, aligned to mall trading hours. The unit trades inside a major Dubai mall under a mall tenancy contract — buyers inherit the lease relationship and the mall's built-in footfall. Fully licensed and registered in Dubai; operations run on a simple daily rhythm of session bookings, soft-play supervision, coaching programmes and event hosting. Online booking handles session scheduling; no complex back-office systems required.

Kids' Football & Soft-Play Centre in a Major Dubai Mall — For Sale

Overview

Products & services

Customers & market

Operations & team

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