
3.2M
AED · Asking price
Kids' Football & Soft-Play Centre in a Major Dubai Mall — For Sale
Dubai, United Arab Emirates
23- Revenue
- AED 95K/mo
- Profit
- AED 49K/mo
- Multiple
- 5.4x

Asking price
AED 500K
Family-friendly indoor play venue for children aged 1–8, featuring soft play zones, interactive rooms, arts & crafts stations, and birthday party packages. Located in a community mall in Dubai's growing Majan/Dubailand corridor.
Indoor soft play area and amusement arcade for children aged 1–8, operating daily from 10 AM to 10 PM. Key offerings include: • Soft play zones with slides and climbing structures • Dedicated toddler area for younger children • Interactive play rooms • Arts & crafts stations (slime making, canvas painting, face painting, teddy bear painting) • Birthday party room with customizable packages • Mothers' outdoor seating area Revenue model: pay-per-play with hourly entry, full-day passes, and monthly memberships. Weekday promotions include discounted rates and buy-one-get-one offers. The business is listed on family activity platforms (Kidzapp, The Entertainer, Groupon) to drive additional footfall and attract price-sensitive families.
Families with children aged 1–8 living in and around the Majan/Dubailand residential corridor, including surrounding communities such as Al Barari, Living Legends, Falcon City of Wonders, and City of Arabia. The area continues to see significant residential and commercial growth, driving increasing footfall to community malls. The business competes in Dubai's indoor kids' entertainment segment alongside larger branded venues, differentiating through competitive pricing and a convenient neighborhood location that encourages repeat visits. Weekday promotions and platform partnerships help attract first-time visitors and convert them into regular customers.
Operating from a community mall in the Majan/Dubailand corridor, the venue is situated on the first floor and is open daily from 10 AM to 10 PM. The business is a Dubai mainland LLC (Limited Liability Company) founded in November 2023 with a paid-up capital of AED 300,000. The commercial license is valid through November 2026. Day-to-day operations are managed by the two founding owners, supported by frontline staff supervising play areas and running activity stations. Key operational activities include maintaining play equipment, managing bookings for birthday parties and seasonal events, and coordinating promotional campaigns through family activity platforms and social media.
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Several growth levers available to a new owner: • Expand to additional locations across Dubai's growing residential communities, replicating the proven community-mall format • Introduce structured programs (e.g., toddler mornings, after-school clubs, holiday camps) to drive weekday utilization • Develop corporate and group packages for schools and nurseries in the surrounding area • Enhance digital marketing and loyalty programs to increase repeat visitation • Add revenue streams such as a café/kiosk, party add-ons, or merchandise • Leverage the growing population in the Majan/Dubailand corridor, which continues to see new residential and commercial development
The owner has no time to manage the business as he is fully focused on other ventures