Asking price
AED 3,000,000AED
Well-established British-inspired pub and full-service restaurant in the heart of Dubai International Financial Centre (DIFC), trading since 2021. Open daily from 11 AM to 1 AM with a seasonal à la carte menu, happy hour promotions, and live sports — serving the DIFC professional and expat community with strong repeat patronage.
The business operates as a British-inspired pub and full-service restaurant in DIFC, Dubai. Core revenue streams include: • Dine-in food sales — A seasonal à la carte menu featuring classic British dishes (fish & chips, cottage pie, lamb shank, Sunday roast, chicken wings, sliders, mock meat options) alongside international bar snacks and sharing platters. Business lunch deals from AED 60 per dish with a soft drink. • Beverage sales — A fully stocked bar with draft beers, cocktails (including signature drinks), wines, and mocktails. Happy hour runs Sunday through Thursday with 40% off selected drinks and 50% off selected starters. Mid-week promotions (e.g., unlimited chicken wings + two beers for AED 99 on Wednesdays). • Takeout & delivery — Table service is primary, but takeout and delivery are available for customers in the DIFC and surrounding Trade Centre area. The venue seats guests across a warm, traditional interior with dark wood finishes, green leather sofas, and authentic British pub décor, creating an experience that differentiates it from the fine-dining concepts surrounding it in DIFC.
The business primarily serves the DIFC professional community — bankers, lawyers, consultants, and corporate employees working in the Emirates Financial Towers and adjacent Gate Avenue precinct. Key customer segments include: • After-work crowd (5–9 PM) — professionals seeking a relaxed pint and bar snacks post-meetings. • Business lunch diners (noon–3 PM) — taking advantage of the competitively priced lunch deals. • Weekend brunch and dinner patrons — expat families and groups celebrating or socialising. • Late-night crowd — the venue operates until 1 AM daily, capturing the DIFC nightlife segment. DIFC is home to over 30,000 professionals and thousands of daily visitors, providing a dense and affluent footfall. The pub's location at the ground-floor podium of Emirates Financial Towers — at the DIFC gateway — gives it excellent visibility and walk-in traffic. Repeat patronage is strong, bolstered by weekly promotions and a loyal following of 3,500+ social media followers.
The business operates seven days a week from 11 AM to 1 AM (14 hours/day). Key operational details: • Staff — 15 employees including kitchen team, bar staff, floor servers, and management. Two authorised signatories handle corporate governance. • Location — Ground-floor units G152–G153, Emirates Financial Towers, Gate Avenue, DIFC, Dubai. The venue occupies a premium podium position with direct street-level access. • Lease — Free-zone LLC registration (FZ-LLC) under the DIFC jurisdiction, with a commercial licence (CL1523). • Suppliers — Ingredient sourcing from UAE-based F&B distributors; beverage supply through licensed importers. • Reservations & payments — Accepts major credit cards (Visa, Mastercard, Amex) and digital payments. Offers valet parking and free off-street parking for diners. • Opening hours — 11 AM to 1 AM daily, 7 days a week. • Social media — Active Instagram presence with regular promotions and event updates.
Several avenues for growth are available to a new owner: • Extended events & entertainment — The venue could introduce live music nights, quiz evenings, and sports screening events to drive mid-week footfall beyond the existing Wednesday wing promotion. • Private dining & corporate events — DIFC firms frequently book private dining; the pub's interior and location are well-suited for corporate gatherings, product launches, and networking events. • Expanded delivery & catering — A dedicated delivery kitchen setup or catering arm targeting DIFC offices for meetings and events could add a meaningful revenue stream with minimal capex. • Weekend brunch programme — DIFC is a prime brunch destination; a structured weekend brunch offering (currently not a signature event) could capture a high-value segment. • Loyalty & CRM — Implementing a digital loyalty programme tied to the existing social following (3,500+ Instagram followers) could increase visit frequency and average ticket size. • Rebrand momentum — The recent rebrand presents an opportunity to refresh the brand identity, menu, and marketing to attract a new wave of customers while retaining the existing loyal base.
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Asking price
AED 3,000,000AED
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