Overview

Specialty coffee shop and café in Dubai, operating since 2019. Handcrafted pour-over, espresso-based drinks, mocktails, milkshakes, smoothies, and a dessert menu of crepes and waffles. Located in a high-traffic academic district with dine-in, takeaway, delivery, and drive-thru channels. Open daily 7am–10pm with a team of 10.

Products & services

Core revenue comes from specialty coffee beverages (pour-over, espresso, AeroPress, flat white, piccolo latte, cold brew, flavoured lattes) and a complementary food menu featuring desserts (crepes, waffles, pancakes), mocktails, mojitos, milkshakes, and smoothies. The café also retails specialty coffee beans and brewing accessories. Revenue is generated through four channels: dine-in (primary), takeaway, third-party delivery, and drive-thru. A monthly coffee subscription plan is offered at AED 500.

Customers & market

The café serves a diverse customer base in Dubai's Academic City district — primarily university students, faculty, and campus staff who visit daily for coffee and light meals. Average spend is approximately AED 55 for two. The location benefits from consistent foot traffic in an education hub with limited specialty coffee competition. Delivery and drive-thru channels extend reach beyond walk-in customers. Repeat patronage is strong, with many regulars visiting multiple times per week for their daily coffee ritual.

Operations & team

The business operates with a team of 10 staff including baristas, kitchen crew, and a general manager who oversees day-to-day operations. The café is open 7 days a week, 7am–10pm. Key operational highlights include a drive-thru service, delivery partnerships with leading platforms, and an in-house specialty coffee roasting and preparation process. The owner's involvement is supported by the GM, allowing semi-absentee management potential. The business holds a valid commercial trade licence covering coffee shop and support service activities, in good standing since 2019.

Growth opportunities

1. Expand the dessert and food menu to increase average ticket size and attract lunch-time diners. 2. Launch a branded retail coffee-bean line (the business already sources and roasts specialty-grade beans) for in-store and online sale. 3. Open additional locations in other Dubai academic or office hubs using the proven format. 4. Grow the delivery and drive-thru channel with targeted promotions on delivery platforms. 5. Introduce a monthly subscription coffee plan to build recurring revenue. 6. Develop a loyalty program to increase visit frequency among the existing student and faculty base.

Specialty Coffee Café in Dubai Academic District

Overview

Products & services

Customers & market

Operations & team

Growth opportunities

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