Asking price
AED 120K
A UAE-based direct-to-consumer women's footwear brand offering 100% genuine leather shoes at an accessible-luxury price point, with e-commerce and retail channels already live.
**Core product line:** Premium women's footwear crafted from 100% genuine leather, Italian-inspired design aesthetic. The range includes slingback heels, block heels, sandal heels, flats, and mules — approximately 15+ SKUs across multiple styles and colourways. **Pricing:** Accessible-luxury positioning at AED 450–650 per pair, targeting fashion-conscious women who value craftsmanship without designer-level markups. **Sales channels:** - Direct-to-consumer e-commerce store (Shopify-based) — primary channel - Noon.com marketplace presence — additional regional reach - Retail presence in a Dubai design district showroom **Value proposition:** "Conscious luxury" — genuine leather construction, Italian-inspired design, and accessible pricing differentiate the brand from both fast-fashion competitors and high-end designer labels.
**Target customer:** Fashion-conscious women in the UAE and broader GCC region, aged 25–45, seeking premium-quality footwear at an accessible-luxury price point. **Market positioning:** Sits between mass-market footwear (lower quality, synthetic materials) and high-end designer shoes (AED 1,500+). The genuine-leather construction and Italian-inspired design at AED 450–650 fills a clear gap. **Customer acquisition:** Active social media marketing across Instagram, TikTok, Facebook, and Threads, with seasonal and festive (Eid) promotional campaigns driving traffic to the e-commerce store and marketplace listings. **Retention & concentration:** As a newly launched brand (founded 2025), the customer base is still growing. No single customer accounts for a material share of revenue. The D2C model gives direct access to customer data for retargeting and loyalty building. **Market trend:** The GCC footwear market is growing, driven by rising disposable incomes, fashion-conscious consumers, and the rapid expansion of e-commerce. The accessible-luxury segment is particularly underserved.
**Team:** 5 employees across operations, marketing, and fulfilment. **Legal structure:** UAE Free-Zone LLC (FZ-LLC), registered in a Ras Al Khaimah free zone. Holds five trade licences covering General Trading, E-Commerce, Social Media Marketing, Media, and Computer Systems & Software Design — providing broad operational scope. **E-commerce operations:** Shopify-based online store with integrated payment and shipping. Noon.com marketplace listings managed alongside the D2C store. **Retail:** Showroom/retail presence in a Dubai design district. **Supply chain:** Sourcing of genuine leather materials and manufacturing partnerships (details available in the dataroom). **Founded:** 2025 — the business is early-stage with infrastructure and channels already established.
**Quick wins (0–6 months):** - Expand the SKU range with seasonal collections (summer sandals, winter boots) to increase average order value and repeat purchases - Introduce bundled offers and gift cards to drive holiday/festive season sales - Launch targeted paid social campaigns leveraging the existing social media following **Medium-term plays (6–12 months):** - Expand to additional GCC marketplaces (Amazon.ae, Namshi) to diversify sales channels - Open additional retail pop-ups or showroom locations in Abu Dhabi and Saudi Arabia - Develop a wholesale/B2B channel targeting boutiques and department stores **Bigger plays (12+ months):** - Build a loyalty programme and subscription model for repeat footwear purchases - Expand into complementary leather accessories (bags, belts) to increase basket size - Explore franchise or licensing partnerships for regional expansion - Raise a growth round to scale marketing and inventory for multi-market expansion
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