
3.5M
AED · Asking price
Established Dubai omnichannel eyewear retailer with 30+ years of heritage for sale
Dubai, United Arab Emirates
- Revenue
- AED 2.5M
- Profit
- AED 1M
- Multiple
- 3.5x

Exit readiness
8 of 100
Exit readiness. How much of the paperwork buyers ask for in diligence is already in this listing’s data room.
Illustrative image. This photo may be AI-generated and may not show the actual business or its assets.
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Established UAE wireless-audio e-commerce brand selling true-wireless earbuds through its website, Amazon UAE and Noon. The sale includes the registered trademark, website, social-media assets, marketplace accounts and 450 units of stock. The flagship product offers battery performance of up to seven days, depending on usage; the UAE trade licence is excluded.
The seller is focused on a full-time job and another business and cannot give this brand the time it needs. The sale allows a buyer to take over and grow the brand, digital channels and included inventory.
Included in the AED 60,000 sale:
Product USP: battery performance of up to seven days, depending on usage.
Excluded from the sale: UAE trade licence.
Target customers are UAE consumers seeking affordable-premium audio — commuters, gym-goers, students and remote workers buying through Amazon.ae and Noon, where fast fulfillment and cash-on-delivery drive conversion. Revenue is transactional marketplace retail with repeat-purchase potential across variants, bundles and future lines. Concentration risk: sales currently flow through two marketplaces (Amazon UAE and Noon), making account health, reviews and ad efficiency the key levers. Market trend: the UAE true-wireless-earbuds segment keeps growing on high smartphone penetration, a young population and strong e-commerce adoption across the Gulf.
Asset-light e-commerce operation with no retail footprint: inventory is fulfilled through Amazon's UAE fulfillment network and Noon, keeping fixed overhead low. Day-to-day covers marketplace listing management, Amazon PPC advertising, inventory planning with the contract manufacturer, and customer service. Fully licensed and operating in the UAE since 2024.
Quick wins: scale Amazon PPC on top earbuds keywords, launch colour/variant SKUs of the flagship earbuds, and add bundles (cases, cables) to lift average order value. Bigger plays: extend the brand into adjacent audio categories (over-ear headphones, portable speakers), monetise the established educational content hub through affiliate revenue and display advertising, expand to additional GCC marketplaces (e.g. Amazon Saudi Arabia), and pursue retail placement with UAE electronics retailers to complement marketplace sales.
What the seller filed for each closed financial year, plus a trend for next year worked out from those years. The full accounts and the line-by-line detail sit behind an enquiry.
| Financial year | Revenue | EBITDA |
|---|---|---|
| FY2026 | AED 4,500 | — |
The seller's own method comes first. The other tabs read the same figures a different way — only methods the seller's figures can actually answer are shown.
Asset-based
AED 60,000
Assets AED 60K less liabilities AED 0
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