Established Off-Road Motorcycle Recreation Club — Northern Arizona

The primary customer base consists of off-highway motorcycle enthusiasts across Northern Arizona and the broader Southwest. Members range from casual trail riders to competitive racers participating in national series (National Hare & Hounds, National Grand Prix Championship, Western Hare Scrambles).

Key market characteristics:

• Membership is recurring, with strong retention through community events and trail access.
• The club has earned national recognition — named National Off-Highway Vehicle Conservation Council's best OHV club of the year.
• Concentration risk is low: revenue is diversified across memberships, event registrations, and sponsorship/grant income.
• The off-highway vehicle recreation market in Arizona benefits from year-round riding conditions and extensive public land access.
• Average customer value is driven by annual membership plus event participation, with many members engaging in multiple revenue streams per year.

The organization is volunteer-run with a 9-member board of directors and approximately 5 core operational staff. Board roles include President, Vice President, Secretary, Treasurer, Land Use Team (2 members), Communications, Membership, and Race Liaison.

Key operational details:

• Monthly membership meetings held on the 3rd Tuesday at a local motorcycle dealership.
• Trail maintenance days scheduled regularly (8:30 AM start, lunch provided) in coordination with the U.S. Forest Service.
• The club operates as a 501(c)(3) nonprofit with IRS registration (EIN: 42-1610944), incorporated in Arizona.
• Annual flagship events include the Mountain Madness Dual Sport (June) and the Flagstaff Enduro (October).
• Registered office is a PO Box in Flagstaff, AZ — no owned real estate, keeping overhead minimal.
• FY2024 revenue of $91,792 with net assets of $21,097 and zero liabilities.

Several growth paths are available for a new operator or expanded board:

1. **Expand Event Portfolio** — Add more dual-sport events, rally weekends, or riding clinics throughout the year. The current annual calendar has room for 2–3 additional signature events that could each generate $10K–$25K in registration revenue.

2. **Grow Membership Base** — With national recognition already in hand, targeted digital marketing and partnerships with regional dealerships could substantially increase membership numbers from the current base.

3. **Sponsorship & Grant Expansion** — The existing Forest Service partnership and grant track record position the club well for additional federal and state recreation grants. Corporate sponsorship from the powersports industry (OEM manufacturers, gear brands) is under-leveraged.

4. **Merchandise & Brand Licensing** — The club's established brand and logo could support a merchandise line (apparel, accessories) sold online and at events.

5. **Trail System Development** — With the White Hills trail system still in development, there is opportunity to formalize additional trail systems under cooperative agreements, increasing the club's asset value and member value proposition.